Welcome back to "Altar of the Demo Gods"! In this episode, Keith Wilson and John Morton dive into the world of Customer Verifiable Outcomes (CVOs). Understanding CVOs and effectively leveraging them can transform your sales approach. Join Keith and John as they discuss the importance of aligning CVOs with value propositions and how to measure success in your sales process.

In This Episode, You’ll Learn:

• The definition and significance of Customer Verifiable Outcomes (CVOs).
• How to differentiate between CVOs and value propositions.
• Techniques for discovering and defining CVOs with your prospects.
• The importance of aligning value propositions with CVOs throughout the sales process.
• Tips for measuring and articulating the value of CVOs to close deals.

Don't forget to:

• Subscribe to our podcast for more insights and strategies.
• Leave a review if you enjoyed this episode.
• Follow us on LinkedIn and join the conversation.

Welcome back to "Altar of the Demo Gods"! This week, Keith Wilson and John Morton dive deep into the critical topic of discovery in sales engineering. Whether you're conducting discovery calls, Zoom meetings, or in-person sessions, understanding how to uncover your prospect's pain points is essential. Keith and John share their insights on effective preparation, asking the right questions, and building genuine connections to drive sales success.

In This Episode, You’ll Learn:

• The importance of discovery in the sales process.
• How to prepare effectively for discovery meetings.
• Techniques for asking smart, revealing questions.
• The significance of understanding your prospect's pain points.
• Tips for transitioning from discovery to closing the deal.

Don't forget to:

• Subscribe to our podcast for more insights and strategies.
• Leave a review if you enjoyed this episode.
• Follow us on LinkedIn and join the conversation.

Welcome back to "Altar of the Demo Gods"! This week, Keith Wilson and John Morton are joined once again by Larci Robertson. In this episode, we delve into the importance of building your personal brand on social media and sustaining professional relationships both in-person and online. Larci shares her insights on how to effectively use social media for career growth, the significance of in-person connections, and practical tips for maintaining these relationships over time.

In This Episode, You’ll Learn:

• The importance of creating and maintaining a personal brand on social media.
• Strategies for building genuine connections online and in-person.
• How to identify and avoid fake social media profiles.
• Tips for leveraging social media to support your career goals.
• The value of in-person networking events and how to maximize their impact.

Don't forget to:

• Subscribe to our podcast for more insights and strategies.
• Leave a review if you enjoyed this episode.
• Follow us on LinkedIn/Twitter and join the conversation.

Welcome back to "Altar of the Demo Gods"! This week, Keith Wilson and John Morton are joined by a special guest, Larci Robertson. Larci shares her unique journey from a 10-year Navy career to becoming a successful technical sales engineer. Tune in to hear her insights on transitioning from military to corporate America, the importance of relating to customers, and how her intelligence background has shaped her sales approach.

In This Episode, You’ll Learn:

• Larci's transition from the Navy to technical sales.
• The significance of understanding and relating to customers in sales.
• How experience in intelligence can enhance a career in tech sales.
• The value of empathy and effective communication in customer interactions.
• Strategies for educating customers about problems they might not be aware of.

Key Takeaways:

• Empathy and customer relations are crucial in sales.
• Technical background and intelligence experience can be powerful assets in sales engineering.
• Effective communication and education are essential for successful sales engagements.

Don't forget to:

• Subscribe to our podcast for more insights and strategies.
• Leave a review if you enjoyed this episode.
• Follow us on LinkedIn and join the conversation.

Welcome back to "Altar of the Demo Gods"! In this week's episode, Keith Wilson and John Morton are joined once again by Jayden Belcher. Together, they dive deep into the art of identifying stakeholders and understanding who's who in the zoo of your sales process. They discuss the importance of precise targeting, the pitfalls of misidentifying key players, and share insights into the evolving roles within sales teams.

Highlights of this episode include:

• How to identify the right people to connect with in your sales process.
• The significance of aligning your outreach with the correct stakeholders.
• The concept of NINAs (No Influence, No Authority) and how to avoid wasting time.
• Utilizing tools like LinkedIn Sales Navigator for effective research.
• The difference in sales approaches when dealing with various titles such as solutions architect, enterprise architect, and security architect.
• Techniques for gathering valuable information during initial conversations.

Whether you're a seasoned sales professional or just starting, this episode is packed with practical advice and strategies to help you navigate and succeed in your sales efforts.

Key Takeaways:

• Understanding the importance of targeted outreach.
• Effective use of LinkedIn Sales Navigator.
• Identifying and avoiding NINAs.
• The value of research in sales success.
• Adapting your sales approach based on stakeholder roles.

Resources Mentioned:

• LinkedIn Sales Navigator
• MEDDIC Sales Methodology

Tune in and discover how to enhance your sales strategies by knowing exactly who to talk to and how to approach them!

Don't forget to:

• Subscribe to our podcast for more insights and strategies.
• Leave a review if you enjoyed this episode.
• Follow us on LinkedIn and join the conversation.

Contact Us:

• Email: demogodspod@gmail.com
• Website: demogodspod.com

Welcome back to another riveting episode of "Altar of the Demo Gods"! Hosts Keith Wilson and John Morton, alongside our special returning guest Jayden Belcher, dive into the nuances of fashion's role in professional settings and its surprising intersection with personal branding and sales strategy.

In this episode, we delve into outbound campaigns, strategies, and best practices, discussing the blending of marketing and sales roles and how SDRs like Jayden are pioneering new approaches to customer engagement through personalized messaging and strategic outreach.

Don't forget to check out our website at demogodspod.com for more information and resources from our podcast. If you have any questions or think you'd be a great guest like Jayden, feel free to email us at demogodspod@gmail.com.

Please like, share, and subscribe to "Altar of the Demo Gods" on your favorite podcast platform, and join us next week for more insights and discussions.

Welcome back to another episode of "Altar of the Demo Gods" where we dive deep into the nuances of sales and marketing. Joining us again this week is Jayden Belcher, who continues to share her insights on the role of a Sales Development Representative (SDR).

This week, we focus on brand awareness and its crucial role in lead generation. Jayden, along with hosts Keith Wilson and John Morton, discuss the innovative strategies for standing out in today's crowded digital landscape. From leveraging memes on LinkedIn to creating memorable personal branding, this episode is packed with actionable advice for anyone looking to enhance their marketing efforts.

Don't forget to visit our website at demogodspod.com for more information about our podcast.

Please like, share, and subscribe to "Altar of the Demo Gods" on your favorite podcast platform to not miss out on our weekly insights.

Welcome back to "Altar of the Demo Gods." In this episode, Keith Wilson and John Morton are joined by a special guest, Jayden, a senior SDR at Britive. With Jayden's insights, we dive deep into the roles and responsibilities of Business Development Representatives (BDRs) and Sales Development Representatives (SDRs), exploring the essential functions and challenges of these positions in the sales process.

Last week, we tackled the futuristic applications of AI in sales engineering. If you missed that enlightening discussion, be sure to check it out for insights into how AI could potentially transform the sales landscape.

Today, we're focusing on the integral role of SDRs in shaping customer interactions and driving sales success. Jayden shares her firsthand experiences and strategies for effective lead qualification and relationship building in sales. From mastering cold calls to navigating the nuances of customer engagement, this episode is packed with valuable takeaways for anyone looking to excel in sales development roles.

For more episodes and information about our podcast, visit our website at demogodspod.com.

Don't forget to like, share, and subscribe to stay updated with the latest from "Altar of the Demo Gods"!