• Bonus Episode - The Aluminum Business Rainmaker and Everything that Goes into 300% Growth
    Jun 24 2024

    In this bonus episode of "The Aluminum Contractor Marketing Podcast," we take a comprehensive look at what it takes to achieve 300% growth in your aluminum contracting business. From extensive planning and defining unique selling points to implementing advanced marketing automation and SEO strategies, this episode covers it all. Discover how to enhance your website, optimize local SEO, and create an impactful print marketing package. Learn about effective ad campaigns and the power of a custom CRM to manage leads and automate follow-ups. This episode is packed with actionable insights to help you dominate your market.

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    50 mins
  • Episode 13 - Harnessing AI for Aluminum Contractor Marketing
    Jun 24 2024

    In this episode of "The Aluminum Contractor Marketing Podcast," we dive into the transformative power of AI for marketing in the aluminum contracting industry. Discover how AI isn't a magic potion but a powerful tool to save time and money. We'll explain AI and machine learning, and explore tools like chatbots, virtual assistants, and AI-driven content creation. Learn to optimize campaigns with AI for SEO and social media, and understand the speed and efficiency of AI implementation. Get practical tips on learning AI and hear answers to common questions. Don't miss this chance to leverage AI for your aluminum contracting business!

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    42 mins
  • Episode 12 - A Simple Follow-up System for Your Aluminum Contracting Business
    Jan 10 2024

    In Episode 12 of "The Aluminum Contractor Marketing Podcast," join Matt Law as he guides aluminum contractors through the process of setting up a simple yet effective follow-up system for customers and prospects.


    Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools like Zapier to connect your CRM with other platforms seamlessly.


    This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your service. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life.


    "The Aluminum Contractor Marketing Podcast" equips contractors with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

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    36 mins
  • Episode 11 - Custom CRMs for Your Aluminum Contracting Business
    Jan 10 2024

    In Episode 11 of "The Aluminum Contractor Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for aluminum contractors.


    Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower aluminum contractors to create a CRM system that perfectly aligns with their unique needs.


    Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for aluminum contractors. Learn how a custom CRM can be utilized for scheduling, keeping track of jobs, notes, and invoices, ensuring all aspects of your business operations are seamlessly managed in one centralized system.


    "The Aluminum Contractor Marketing Podcast" equips contractors with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business. Tune in and discover why a custom CRM can revolutionize your aluminum contracting business, tailoring your operations to achieve maximum efficiency, customer satisfaction, and financial success.

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    21 mins
  • Increasing Leads with Coupons and Free Offers for your Aluminum Business
    Jan 10 2024

    Join Matt Law in Episode 10 of "The Aluminum Contractor Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your aluminum contractor business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates.


    Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store prospect information, enabling you to build a valuable customer base for future marketing efforts.


    This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers. "The Aluminum Contractor Marketing Podcast" equips aluminum contractors with the knowledge and confidence to increase leads through coupons and free offers.


    By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster customer relationships that drive long-term business growth. Tune in and unlock the secrets to leveraging coupons and free offers to generate more leads for your aluminum contractor business, tapping into the psychology of incentives and establishing a strong foundation for customer acquisition and retention.

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    21 mins
  • Episode 9 – Yard Signs, Referrals, and Online Reviews for Aluminum Contractors
    Jan 10 2024

    In Episode 9 of "The Aluminum Contractor Marketing Podcast," Matt Law delves into the strategies and tactics to boost your online reputation as an aluminum contractor. Join Matt as he reveals the importance of managing and enhancing your reputation to attract more customers and differentiate yourself in the industry.


    Matt Law highlights the key elements of building a strong online reputation. Discover the significance of online reviews and testimonials and learn how to encourage satisfied customers to leave feedback. Understand the importance of monitoring and addressing customer feedback, both positive and negative, to maintain a positive image. This episode also explores the power of reputation management on social media platforms and other online directories.


    Matt Law provides insights on how to effectively respond to customer reviews, engage with your audience, and showcase your expertise to build credibility and trust. "The Aluminum Contractor Marketing Podcast" equips aluminum contractors with the knowledge and confidence to enhance their online reputation. By implementing the strategies discussed in this episode, you'll be able to attract more customers, foster trust, and establish yourself as a reputable aluminum contractor in the industry.


    Tune in and unlock the secrets to boosting your online reputation as an aluminum contractor, leveraging the power of positive reviews and effective reputation management strategies.

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    23 mins
  • Episode 8 - Google Ads for Effective Advertising in the Aluminum Contracting Industry
    Jan 10 2024

    In Episode 8 of "The Aluminum Contractor Marketing Podcast," Matt Law dives into the realm of Google Ads and how they can be used effectively for advertising in the aluminum contracting industry. Join Matt as he reveals strategies and tactics to optimize your Google Ads campaigns and achieve maximum results.


    Matt Law emphasizes the key elements of successful Google Ads campaigns. Learn how to create compelling ad copy, select relevant keywords, and target your ads to reach your ideal audience. Understand the importance of landing page optimization and how it can improve your ad performance and conversion rates.


    This episode also explores the significance of tracking and measuring your Google Ads campaigns, providing insights on how to analyze data and make data-driven decisions to enhance your advertising efforts. Matt Law delves into the power of ad extensions and remarketing, offering valuable tips on how to leverage these features to increase your reach and engagement.


    "The Aluminum Contractor Marketing Podcast" equips aluminum contractors with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to optimize your ad campaigns, increase brand visibility, and attract more qualified leads for your aluminum contracting business.


    Tune in and unlock the secrets to effective advertising through Google Ads in the aluminum contracting industry, leveraging the power of targeted campaigns and measurable results to fuel the growth of your business.

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    30 mins
  • Episode 7 - Using Social Media to Generate Leads for Your Aluminum Contracting Business
    Jan 10 2024

    In Episode 7 of "The Aluminum Contractor Marketing Podcast," join Matt Law as he unravels the power of using social media to generate leads for your aluminum contracting business. Discover the strategies and tactics to leverage social media platforms and turn them into effective lead generation channels.


    Matt Law delves into the key elements of generating leads through social media. Learn how to optimize your profiles, create engaging content, and use targeted advertising to attract potential customers. Discover the art of building relationships, engaging with your audience, and capturing their interest through compelling visuals and informative posts.


    This episode also explores the importance of customer reviews and testimonials on social media platforms, highlighting their role in building credibility and trust. Matt Law provides insights on how to encourage and showcase positive feedback to enhance your brand reputation and attract more leads.


    "The Aluminum Contractor Marketing Podcast" equips aluminum contractors with the knowledge and confidence to harness the power of social media for lead generation. By following the strategies discussed in this episode, you'll be able to expand your reach, attract qualified leads, and ultimately grow your aluminum contracting business.


    Tune in and unlock the secrets to using social media to generate leads for your aluminum contracting business, harnessing the influence of these platforms to create a powerful network of potential customers.

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    22 mins