Amazon Sellers, have you ever wondered how to truly stand out in the crowded marketplace? On this episode of Amazon Seller School, Todd Welch sits down with Kitty Lai, branding expert and co-founder of Me Brand, to uncover the secrets of building a memorable and profitable brand identity. Whether you’re a private label seller, wholesaler, or just starting out, this episode is packed with actionable tips on how branding can skyrocket your success on Amazon.

Show Notes: https://amazonseller.school/mastering-brand-identity-for-amazon-success-with-kitty-lai/

Kitty's 20+ years of experience, working with renowned brands like Ted Baker, will help you create a cohesive brand that resonates with customers. “Branding is more than just a logo; it’s about creating an experience that people trust and return to.” If you want your products to stand out in a sea of competitors and cheap overseas knockoffs, this episode is a must-listen.

Amazon Sellers, you’ll hear all about the importance of consistency—whether it’s in your packaging, your product photos, or your social media presence. Kitty explains how strong branding isn't just for big businesses.

“Even if you’re a one-product seller, investing in your brand identity can give you a competitive edge.”

Use high-quality product photography to drive sales. A consistent brand voice across platforms boosts trust. Social media is a powerful tool for Amazon sellers. Quality branding leads to customer loyalty.

From choosing the right color scheme to harnessing social media for increased visibility, you’ll get expert advice on how to build a brand that not only sells but also thrives. Kitty also breaks down the power of storytelling, showing how connecting emotionally with your audience can turn one-time buyers into lifelong customers.

Listen now and start transforming your brand identity today!

Amazon sellers, don’t get left behind! 🚀 Today’s hot topics will shape your future success on the platform. Whether it’s a major competitor rising fast, AI-driven title changes wrecking your rankings, or Amazon’s latest fulfillment services that could boost your sales by 20%—we’ve got it all covered in our live session.

Full News: https://amazonseller.school/amazon-news-temu-ranks-no-2-ai-title-risks-and-holiday-fulfillment-fees/

You’ll get the inside scoop, plus actionable advice to navigate these updates like a pro. Join us Friday at 11am Eastern. Let’s dive into these game-changing stories and break them down for YOUR business.

Here’s what we’ll be discussing:

Temu Now Ranks as the World's No. 2 E-Commerce Site

https://www.marketplacepulse.com/articles/temu-now-ranks-as-worlds-no-2-e-commerce-site

Amazon Accelerate: Amazon’s AI-Driven Title Changes: A Risky Move for Sellers

https://www.linkedin.com/posts/byoungsfl_this-is-exactly-what-happened-when-amazon-activity-7242583349444100097-2-Rw/?utm_source=share&utm_medium=member_desktop

Amazon Accelerate: Amazon’s Fully-Managed Supply Chain Service Boosts Seller Sales by 20%

https://www.aboutamazon.com/news/small-business/supply-chain-by-amazon-service-drives-higher-sales-conversion-for-independent-sellers

Amazon Accelerate: Buy with Prime and Amazon Multi-Channel Fulfillment Expand

https://press.aboutamazon.com/2024/9/buy-with-prime-and-amazon-multi-channel-fulfillment-expand-with-new-capabilities-and-more-brands

Be there or risk missing out on key strategies to stay ahead of the competition!

Amazon Sellers, ever wondered how to scale your business to 7 figures? This episode has the answers. I sat down with Yoni Kozminski, founder of MultiplyMii, who’s taken an Amazon business from $2 million to $5 million by leveraging top Filipino talent. It’s all about strategic hiring, smart delegation, and building efficient systems that keep you out of the weeds.

Show Notes: https://amazonseller.school/scaling-your-amazon-business-with-top-filipino-talent-lessons-from-yoni-kozminski/

Yoni shares invaluable insights into how hiring Filipino virtual assistants transformed his business and allowed him to focus on scaling. His approach isn’t just about getting tasks off your plate but also making sure the right people are doing the right jobs—based on skills, not just task lists. As Yoni puts it, “When you build task lists, you become the bottleneck of your own business. Instead, delegate based on skills and accountability.”

Amazon Sellers, if you’ve hit that $500K to $1 million mark, this episode is packed with gems to push you to the next level. You’ll hear why building out a company wiki and SOPs (Standard Operating Procedures) is a game-changer. Yoni explains, “A company wiki is self-serve. It keeps you from getting sucked into every single task and lets your team grow independently.”

Key highlights from the episode

👉: Build a team around specific skills, not tasks.

👉: Filipino talent offers excellent value—Yoni’s top hires include graphic designers, PPC experts, and web developers.

👉: Pay structure matters. Benefits like paid holidays and bonuses help you attract and retain top talent.

Whether you're looking to scale or exit, this episode covers it all. Yoni dives deep into the importance of knowing your end game: Are you building a lifestyle business or prepping for a big liquidity event? Once you have that clarity, it’s time to set goals and delegate effectively. You’ll learn how he structured a team that helped him hit $5 million and beyond without burning out.

Listen in to find out how you can start applying these strategies to your own Amazon business—using the same blueprint that worked for Yoni.