Episodios

  • Stop Playing with AI Tools
    Jan 5 2026

    Hey! This is Ep 153 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

    You've downloaded the tools. You've watched the tutorials. You've got ChatGPT, Claude, and a dozen other AI apps sitting in your browser tabs. But here's the thing — your week still looks exactly the same as it did six months ago.

    Sound familiar?

    Here's what most people get wrong: they think it's an AI tool problem. It's not. It's a system problem. More specifically, it's a fragmented ownership problem. No one actually owns the jobs that AI is supposed to do, so everything defaults back to you.

    In this episode, I'm pulling back the curtain on how we do things differently at Amplify AI. We don't build AI stacks. We build AI team members. And that distinction changes everything.

    What you'll discover in this episode:

    🎯 Why adding more AI tools won't fix your productivity problem (and what will)

    🤖 The exact definition of an AI team member — clear name, clear inputs, clear outputs, and a concrete decision-making process

    📝 A practical example of how one AI team member handles meeting notes, action items, and project management automatically

    🎙️ How to train AI to sound like YOU (not some generic robot) so you don't wreck your brand trust

    🔧 Real examples of AI team members in action — from email triage to news curation with my commentary baked in

    📊 The five levels of AI autonomy — from simple chat context to fully autonomous agents

    ⚠️ Why you need guardrails and human-in-the-loop even with agents (AI has a wandering problem)

    This isn't theory. This is what's actually running inside my business right now, saving hours every single week.

    If you're tired of collecting AI tools that gather digital dust, this episode shows you how to build something that actually works — without losing your voice or your sanity.

    Ready to find out where AI can give you the biggest time win?

    Do the free Amplify AI Diagnostic at amplifyais.com — it takes 2-3 minutes and shows you exactly where to start. Then come back and build your first AI team member.

    I'm building an AI company. Hope you join me for the ride.

    See you at work.

    Timestamps

    00:00 - Introduction: If AI hasn't changed your week, this episode will help

    00:35 - The real problem: It's not an AI tool problem, it's a system problem

    01:15 - What we do differently: Building AI team members, not AI stacks

    01:30 - Defining an AI team member: Name, inputs, outputs, and process

    02:00 - Example: The meeting notes AI team member

    03:15 - Starting small: One job, not the whole company

    03:30 - How to make AI sound like YOU (The Creator prompting guide)

    04:20 - Training AI like a new team member

    05:10 - Examples of AI team members in action

    05:45 - Introducing Edith: The news curation AI team member

    07:30 - AI-generated commentary in your voice

    08:15 - The five levels of AI autonomy explained

    09:00 - Level 1: Context inside a chat

    09:20 - Level 2: Inside a project

    09:40 - Level 3: Custom GPTs10:00 - Level 4: Assistants with tool integration

    10:30 - Level 5: Autonomous agents (with guardrails)11:15 - Your next step: The Amplify AI Diagnostic

    11:50 - Outro: Join the AI geek community

    Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

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    11 m
  • How AI Turns Cold Leads Into Ready Buyers Automatically
    Dec 22 2025

    Hey! This is Ep 152 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Hey, AI geeks. It's Ronsley!Most businesses don't have a leads problem. They have a value gaps problem. That gap between "I've heard of you" and "I'm ready to buy" is where most founders lose their audience. And honestly? It's fixable. Today I'm showing you exactly how to close that gap using AI—live on screen.In this episode, I walk you through building three specific assets that keep your audience engaged, build trust, and move them toward buying without feeling salesy:📚 What you'll learn in this episode:- 🎯 The Presuasion Framework explained (and where your audience sits on the trust/intent matrix)- 🎬 How to create a 3-part mini-series that delivers real value using AI prompts- 📧 Turning video scripts into automated email sequences and social hooks- 🗓️ Designing an Office Hours invite flow that qualifies leads before they even show up- 📊 Building a simple ROI calculator in Google Sheets (with AI doing the heavy lifting)- 🚫 Four mistakes I wanted to avoid (and you should too)This matters because every new subscriber who comes into your world should arrive as a high-trust, pre-sold lead. These assets compound over time. They work while you sleep. And they de-risk your business by keeping you top of mind with people who will buy—just not today.Coming up next: I'll show you how to orchestrate the yes—building assets for audiences who ARE ready to buy and already trust you can deliver.P.S. If you build these assets after watching this episode, screenshot them and tag me. I'm a builder just like you—and I genuinely want to see what you create.TIMESTAMPS0:00 - The real problem: Value gaps, not lead gaps0:24 - Welcome to Amplify AI0:38 - What we're building today: 3 assets1:05 - The Presuasion Framework explained1:52 - Understanding the trust/intent matrix2:35 - What is value continuity?3:18 - Why these assets matter for your business4:05 - Four mistakes to avoid4:45 - Creating the mini-lesson series with AI5:30 - Setting the AI system prompt for content6:15 - Designing your 3-part miniseries structure7:20 - Lesson 1: Why you're leaking value between touchpoints8:00 - Turning video scripts into email sequences8:35 - Creating social hooks for LinkedIn, TikTok & Reels9:10 - Building the Office Hours invite flow10:05 - Naming your session and writing the copy10:50 - Creating confirmation and reminder emails11:30 - The qualifying question that filters your audience12:00 - Building the ROI calculator12:45 - Designing formulas and layout in Google Sheets13:30 - Linking Google Forms to your ROI calculator14:00 - Your three action steps after this episode14:45 - What's coming next: Orchestrating the Yes15:15 - Join the AI geeks community#AmplifyAI #AIforBusiness #FounderTips #ValueContinuity #PresuasionFramework #AIPrompts #LeadGeneration #BusinessAutomation #RonsleyVaz #AIGeeksFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

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    16 m
  • Using AI to work faster feat. Derek Coburn
    Dec 8 2025

    Hey! This is Ep151 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

    Ever spent weeks trying to cross-reference your own work? Or felt completely stumped when someone asks "How can I help you?" — and you've got nothing useful to say?That was me. Until this conversation with Derek Coburn changed how I think about both.
    Derek just released his book "Let's Talk About Retiring Retirement" and shared this brilliant "Two Tonys" story that I've now turned into a framework for how we explain AI value. Plus, I'm showing you exactly how I used Gemini's massive context window to scan my entire book manuscript and 25+ podcast transcripts to find connections I never could have done manually.What you'll pick up from this episode:

    🔹 The Two Tonys retirement story that shifts everything about how you present value

    🔹 How to answer "How can I help you?" without sounding like a deer in headlights

    🔹 Using long-context AI (Gemini) to scan entire books and find relationships

    🔹 My Ship 15 system: ideate, record, edit and publish a video in 15 minutes

    🔹 Why AI won't write your book — but will make you a better author

    🔹 Derek's take on working longer, living better, and spending less time stressed

    Here's the thing — AI didn't write my book. But it helped me find every podcast episode I referenced, where they appeared, and how to link them together. That's the kind of AI use that actually matters in business.Timestamps:

    0:00 - The retirement quote that started it all

    0:25 - Introducing Derek Coburn and why this conversation matters

    1:05 - The Two Tonys: A retirement story that changes everything

    4:45 - Why picking 65 as your retirement age might be the worst decision

    6:30 - How I used ChatGPT to analyse our pre-call conversation8:15 - Creating your own "Two Tonys" demo for your business

    9:40 - Derek's 7-year book writing process (and what he learned)

    12:50 - Using Gemini to scan my entire book manuscript

    14:30 - How I linked 25+ podcast transcripts to my book using AI

    16:45 - Derek's story about working out with his son

    19:20 - Ship 15: System for creating videos in 15 minutes

    21:00 - Repeatable reps in business (and why they matter)

    22:30 - Education, AI, and what this means for our kids

    25:00 - Final thoughts and where to find Derek's book

    #AmplifyAI #AIforBusiness #RetireRetirement #DerekCoburn #AIBookWriting #FounderTools #BusinessAutomation


    Find out more at:

    - https://amplifyais.com/academy

    - https://wearepodcast.com/

    - https://amplifyais.com/podcast


    Much love,

    Ronsley

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    20 m
  • Engineering Attention: How AI Tools Transform Businesses with Jason Everett
    Dec 1 2025

    Hey! This is Ep150 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. What do you do when the entire world shuts down and your clients can't operate?


    Most coaches refunded everyone and offered sympathy. Jason Everett did the opposite—kept every dollar, showed up daily at 6am, and helped his salon clients triple their business while closed for months. In this episode, discover his contrarian approach to business, how he built a million-dollar product concept in 30 minutes using AI, and why you should engineer demand before you build anything.


    What You'll Learn:

    ✅ The "zero refunds" COVID strategy that tripled his business (while competitors folded)

    ✅ Why most people overplan a day, underplan a year, and underestimate a decade

    ✅ How to build and test a complete business concept in 30 minutes using AI

    ✅ The biggest mistake corporate people make when starting a business (E-Myth seizure)

    ✅ Why you should engineer attention BEFORE creating the product

    ✅ How to use Sora AI to create massive social media content at scale

    ✅ The "formation" strategy: What happens when 600 people create content simultaneously

    ✅ Why entrepreneurship is about play, not just learning from books

    Perfect for:

    Corporate professionals transitioning to entrepreneurship, business owners struggling with AI adoption, salon and studio owners, coaches and consultants rethinking their pricing model, creators looking to test ideas before building, and anyone who wants to learn how to lead during crisis.

    ⏰ TIMESTAMPS:

    [00:00] Building businesses with duct tape and blind confidence

    [01:00] Leaving corporate life and the $150K assumption

    [02:00] The E-Myth and entrepreneurial seizure

    [03:00] Why income replacement takes years, not months

    [05:00] Stacking reps through multiple failed companies

    [07:00] Sell first, build later: demand-first entrepreneurship

    [09:00] Fake courses, real money: testing demand ethically

    [11:00] Turning Facebook posts into $40K–$100K offers

    [13:00] Moto shoes: traditional product design vs. AI speed

    [15:00] Engineering attention before building products

    [17:00] Using Sora for playful, high-volume content creation

    [18:00] The Formation strategy: 600 people creating together

    [19:30] Learning entrepreneurship through play, not textbooks


    Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

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    22 m
  • Build Trust With Borrowed Authority Using AI
    Nov 24 2025

    Hey! This is Ep#149 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.


    In this episode of Amplify AI, I show you how to build one of the most important parts of your marketing system. Borrowed Authority. You have buyers who are active, ready and credit card in hand, but they still doubt whether you can actually deliver. They want the result, they have the budget, but they hesitate at the final step because they don’t yet trust your ability to get them there.


    That’s why Borrowed Authority exists. It fills the trust gap fast. Today I walk you through exactly how I use AI to build credibility assets at speed. You will see how I take testimonials, case studies, workshop feedback, written reviews, and real client outcomes and turn them into high trust proof that moves people from maybe to yes.


    I break down how to store your testimonials in project memory, how to use AI as a case study assembler, how to build 90 second case clips in Descript, how to create before and after dashboards, how to turn video testimonials into clean story driven social assets, and how to extract one liners that go straight onto your website, pitch deck, or landing pages.


    If you want your audience to stop asking “can you really deliver?” and start saying “when can we start?” Borrowed Authority is the system you need. And with AI, you can build it 10x faster.


    Timestamps

    00:00 Latent buyers, active buyers and the trust gap

    00:21 Why people with budget still don’t buy

    00:38 The 50k deal lost from low proof

    01:05 How AI helps build trust assets fast

    01:28 The Borrowed Authority System explained

    01:52 Welcome to Amplify AI

    02:06 Pre Suasion framework recap

    02:22 Understanding the four buyer states

    02:58 Why Borrowed Authority closes deals

    03:20 Your goal neutralize risk with proof that travels

    03:45 Assets we are creating today case clips and dashboards

    04:18 KPIs for trust replies, consumption and demos

    04:54 Why you need an AI case study assembler

    05:23 Collecting testimonials text, workshop, video

    06:02 Big names who have given testimonials

    06:35 Storing testimonials inside project knowledge

    07:05 How I use project knowledge to build assets

    07:36 Building 90 second case clips with Descript

    08:20 How I merge client footage with my explanation

    08:48 Before and after dashboards for credibility

    09:22 Showing the pain state and the desired outcome

    09:54 Using Gemini to create before after visuals

    10:18 Meeting memory AI before after example

    11:02 Saving 15 hours a month with AI teammates

    11:36 Using these assets in websites and sales funnels

    12:12 Testimonials, credibility, and my own background

    12:52 Why project knowledge boosts your entire content engine

    13:20 Turning testimonials into one liners for your website

    14:10 Why AI makes Borrowed Authority simple

    14:48 Outro and invite to the AI Geek community


    #amplifyai #presuation #borrowedauthority #aigeek #aiteammates #aiforbusiness #aiautomation #testimonials #casestudies #descript #beforeafter #credibilitybuilding #digitalmarketing #businessgrowth #trustbuilding


    Find out more at:

    - https://amplifyais.com/podcast


    Much love,

    Ronsley

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    15 m
  • Presuasion In Action Turning Strategy Into AI Assets
    Nov 17 2025

    Hey! This is Ep#148 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.


    In this episode of Amplify AI, I want to show you just how many human hours are being burned on work that an AI teammate can do quicker, better, and with fewer mistakes.


    This is part of my Presuasion series, where I break down how good marketing makes sales easier. I walk you through my Presuasion framework and show you how I use it to move people from low trust and latent buyer intent to high trust and ready to buy, using simple but powerful assets.


    In real time, I build three assets with AI and explain my thinking as we go.


    A readiness quiz that plugs into Google Forms, your CRM, Slack, and follow up emails


    A swipeable seven step checklist you can turn into LinkedIn or social slides


    An ROI calculator that shows the real value of installing an AI team member in your business


    I show you how I give AI enough context from my Amplify AI Augment project, how I validate questions, export schemas, map to Go High Level, and trigger Slack notifications. I also show you why you still need a human in the loop so you are not just copy pasting whatever AI gives you.


    If you run a business, lead a team, or you call yourself an AI geek, my aim in this episode is to help you see your bottlenecks as an opportunity to create practical AI teammates, not just another tool you never use.


    👋 You can join me and the rest of the AI geeks at AmplifyAIs.com for conversations, new trainings, and recordings.

    💬 If you want the prompt stack and playbook from this episode, tell me in the comments.

    👍 If this helps you, hit like, subscribe, and share it with a friend who needs an AI teammate in their business.


    #amplifyai #presuation #aigeek #aiteammates #aiautomation #aiforbusiness #marketingassets #readinessquiz #roicalculator #swipechecklist #promptengineering #claudeai #chatgpt #zapiertips #n8n #maketools #digitalmarketing #businesssystems


    Timestamps:

    00:00 Human hours vs AI team hours

    00:15 Why I created the Presuasion series

    00:36 Good marketing that makes sales easier

    01:02 High trust, buyer intent and my Presuasion matrix

    01:35 Assets for low trust, latent buyers

    01:56 My plan for this episode three key assets

    02:31 Breaking down the readiness quiz step by step

    03:20 Using AI to write and refine quiz questions

    03:52 Exporting to Google Forms and building the form schema

    04:47 CRM mapping, Slack notifications and follow up emails

    05:40 Readiness quiz complete and ready to plug in

    06:26 Creating the swipe checklist and seven LinkedIn slides

    07:25 How I explain human hours vs AI team hours

    08:06 Seven signs my audience is ready for AI teammates

    09:00 Building the ROI calculator inside Claude artifacts

    09:50 Walking through team size, hourly rate and savings

    10:42 Meeting memory AI teammate and real weekly time saved

    11:34 Adoption rates, realistic scenarios and ROI assumptions

    12:18 Why every business needs its own ROI calculator

    13:06 Follow up emails, automations and my prompt pack

    13:57 What I cover next borrowed authority and case assets

    14:50 Outro and invite to the Amplify AI Geek community


    Much love,

    Ronsley

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    15 m
  • Staying Authentic with New Tools: How AI Helps (Not Replaces) Your Creative Work
    Nov 10 2025

    Hey! This is Ep#147 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.


    What happens when a Shazam co-founder trades algorithms for plot twists? In this episode, Ajay Chowdhury reveals how he accidentally became a bestselling crime writer, his surprisingly simple 5am writing routine, and how he uses AI as a creative enhancer (not a replacement). Plus: the five P's that make readers care about your characters.


    What You'll Learn:

    ✅ Why "creator" is the best way to describe what you do (tech, theater, or books)

    ✅ How debate competitions and theater in school build fearless communication skills

    ✅ The "holy trinity" of Indian childhood reading that shaped a crime novelist

    ✅ How to win a writing competition when you've only written 3 chapters (don't try this)

    ✅ The 5 P's framework: Plot, People, Pace, Place, and Prose

    ✅ Smart ways to use ChatGPT for research, feedback, and editing without losing your voice

    ✅ Why your book needs something important to say (wrapped in entertainment)

    ✅ How to keep authenticity while using AI tools in your creative process


    🎯 Key Points:

    - Creation is about making things that didn't exist - same high whether it's tech or novels

    - Growing up moving between Bombay and Calcutta, speaking English at home

    - English teachers really do set you up for life (not just a cliché)

    - First creative win: Debate competition at 12-13 on "Should boys learn to cook?"

    - Theater in college: Directing plays unlocked the creator identity

    - Dad worked in banking, wanted him to do economics not literature

    - Left India for MBA in US, started business and tech career

    - Wife spotted a tweet for first-time crime writer competition

    - Concept: Corrupt cop from Calcutta becomes waiter in East End London restaurant

    - Entered with 3 chapters and synopsis, won without finishing the book

    - Had to "hurriedly" finish the rest after winning

    - Now six books into Kamil Rahman series, completely in love with characters

    - Angel (sidekick) adds humor and humanity to the stories

    - The Five P's framework: Plot (paramount), People (characters you care about), Pace (keep them turning pages), Place (bring locations to life), Prose (write well)

    - Uses AI for: Creative enhancement (Google's "The Invitation" project), research verification (quantum physics fact-checking), feedback (24/7 editor), nuts and bolts (tense changes, etc.)

    - AI should enhance your soul and voice, never replace it

    - Authenticity means saying what YOU want in YOUR words

    - AI is like a spell checker or synonym finder - a tool, not the creator


    ⏰ TIMESTAMPS:

    [00:00] Introduction: Shazam founder turned crime novelist

    [01:00] How to introduce yourself: "Creator" of tech, books, and theater

    [02:00] First creation memory: Winning a debate at age 12-13

    [03:00] Growing up in India: Debate teams and conquering stage fright

    [04:00] Bombay and Calcutta childhood, great English teachers

    [05:00] The holy trinity: Enid Blyton, Agatha Christie, P.G. Wodehouse

    [06:00] Wanting literature but studying economics instead

    [07:00] The accidental author: A tweet, 3 chapters, and a competition win

    [08:00] Kamil Rahman: The corrupt cop who becomes a waiter

    [09:00] Six books later: In love with the characters

    [10:00] The Five P's: Plot, People, Pace, Place, Prose

    [11:00] Using AI for creative enhancement and Google's storytelling project

    [12:00] ChatGPT as research assistant: Quantum physics fact-checking

    [13:00] AI as 24/7 editor and feedback tool

    [14:00] Keeping authenticity: Your soul, your words, AI as enhancer

    [15:00] The romance novel fail: When AI overtly shows up in print


    #ShazamFounder #CrimeWriter #AIWriting #CreativeProcess #TechEntrepreneur #KamilRahman #WritingTips #FivePsOfWriting #ChatGPTCreativity #IndianAuthor #CareerPivot #CreatorMindset #AuthenticWriting #AITools #WritingProductivity


    Find out more at:

    - https://amplifyais.com/academy

    - https://wearepodcast.com/

    - https://amplifyais.com/podcast


    Much love,

    Ronsley

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    23 m
  • Why You’re Missing Out by Not Using AI in Your Podcast Workflow
    Nov 3 2025

    Hey! This is Ep#146 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.


    Hey, AI geeks. It's Ronsley!


    Are you tired of wasting countless hours on planning, recording, and editing your podcast episodes? Good news! AI can take care of the heavy lifting so you can focus on what matters. In this video, I'm sharing the exact AI tools and streamlined systems I personally use to launch, run, and grow a successful business podcast that delivers tangible results for your brand.

    Here's a quick rundown of what we're covering:


    • How to design a podcast strategy that perfectly matches your business objectives and audience

    • The top AI tools that simplify episode creation, from scripting to seamless editing

    • Effective promotion strategies to amplify your visibility on platforms like YouTube, LinkedIn, and more

    • The biggest podcasting mistakes to steer clear of heading into 2025

    • And as a bonus, I'm handing over my complete workflow template. Totally free for you to use!


    Whether you're a busy founder, a dedicated coach, or a passionate creator, this video gives you the step-by-step roadmap to create a podcast that attracts loyal listeners and converts them into customers, all without leading to burnout. Hit play and let's dive in!


    #AIPodcast #PodcastWorkflow #AmplifyAI #PodcastStrategy #BusinessPodcast #ContentCreation #AIForCreators #PodcastTips #SoloPodcast #PodcastPromotion #PodcastGrowth #AIContent #CreateWithAI #PodcastMarketing #PodcasterLife


    Timestamps:

    00:00 Cold open behavior and focus

    00:00:55 Intro and welcome

    00:01:10 Strategy overview

    00:01:18 Define the goal of the podcast

    00:01:36 Know your audience

    00:01:44 Stages of awareness framework

    00:02:16 Problem aware and solution aware focus

    00:02:20 Map current audience behavior

    00:02:44 Desired listener behavior

    00:02:59 Keep them engaged

    00:03:19 Build your guest and topics list

    00:04:01 Planning prompt and structure on screen

    00:05:19 The three phases of the process

    00:05:43 Recording phase explained

    00:05:56 Production phase explained

    00:07:11 Promotion phase explained

    00:08:26 Record episode one

    00:09:10 Why podcasting works right now

    00:10:31 Mistakes to avoid

    00:11:30 Your next three actions

    00:12:27 Record, produce, promote workflow

    00:12:51 Closing

    00:13:19 Outro and share


    Find out more at:

    - https://amplifyais.com/academy

    - https://wearepodcast.com/

    - https://amplifyais.com/podcast


    Much love,

    Ronsley

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    14 m
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