This week Bonecrusher sits down with President/CEO of Coalition DJs, Dj Big X a veteran in the music industry with over 25+ years of service. His insight of the music dates back to the late 80's where he states Atlanta was a place to hear everything. The movie Beat Street followed up by watching Run DMC shaped what would become a decorated career dj'ing and producing. He recalls a time when an artist from Atlanta had to sound like a New Yorker to get any attention. It wasn't until The Hard Boyz came on the scene things changed. Unable to secure a deal with The Hard Boyz led LA Reid to get an Atlanta group, he signed Organized Noize and Outkast exploded. Dj Big X speaks about how Atlanta has made people millionaires off the influence of music. X talks about producing records for De La Soul and werking with The Native Tongue collective. He talks about the importance of producers understanding their role and educating themselves on the business of music. The formation of The Coaliton Dj's came about watching artist approach Dj Nando(R.I.P.) with $100 bills and cds requesting for their music to be played in the club. X created a system where the collective of djs played records 4 to 6 weeks and gave artist real exposure vs spending a few dollars for one night. All the active hot spots to get your record heard in Atlanta were run by the djs. This philosophy blossomed into what Coalition Djs is today flourishing in over 16 major cities ranging from Atlanta, to Detroit to DC to Las Vegas and more. In a time due to streaming everything has changed. Listen as he breaks down the logic behind a stream. Important lessons shared about becoming a businessman. Tons of wisdom from a veteran you will surely enjoy this week!