In this episode, Andrew Christophers shares how he’s applied lessons from James Kerr’s book, Legacy at Brand Genetics. This conversation includes applying ideas around the role of a leader, values, and teamwork to build a high performing culture.

More about Andrew Christophers

Andrew Christophers is Co-Founder, Co-Owner and Chairman of Brand Genetics, ‘a start-up with 25 years’ experience.’ He previously worked client-side at Cadbury on food brands, as Head of Marketing for Guinness’s lagers, and as Head of Innovation for KP Foods (United Biscuits).

Brand Genetics is a brand growth consultancy, specialising in front-end insight, strategy and innovation, headquartered in London and with offices in LatAm and North America. Brand Genetics helps its clients answer the question, “what’s next?” using deep-rooted human drivers and a range of different human-centred insight and innovation techniques. This helps to identify scalable opportunities for brand growth. Global clients include ABInBev, Britvic, Diageo, Electrolux, Meta, Mondelez, PepsiCo, Reckitt and Unilever.

Andrew recently published Starting Up & Scaling Up a Human-First Business, which tells the story of the first 25 years of Brand Genetics. Using an A-to-Z structure, this is an easy-to-read guide for anyone who is starting up or scaling up their own business – or anyone who really cares about company culture, and wants to create a uniquely human work environment.

Andrew’s book

Legacy, by James Kerr

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