In this episode (Part I of II), David Kreiger chats with Andy Paul, a renowned sales expert known for his innovative B2B selling strategies. With a career spanning decades, Andy is a trusted advisor to CEOs, entrepreneurs, and sales leaders around the world. He is also the host of The Win Rate Podcast and the author of three best-selling books, including Sell Without Selling Out.

In this episode, we dive into:

• Experimenting in Sales: how over-reliance on technology and rigid sales processes can reduce effectiveness, the systemic issue with sales that doesn't create a culture of experimentation, how sales leaders can cultivate a culture of creativity and experimentation within their teams, narrowing down your ICP through experimentation, and the two questions managers should be able to get answers from their sellers regarding every single opportunity in their pipeline.
  
  
• Experiment #1: the old-school way is new again and the thing you should invest in if you have a six-figure ACV.
  
  
• Experiment #2: the one where you can not pitch a product.
  
  

Note: Part II of this interview will be released soon as Episode #8.

Connect with Andy Paul:
https://www.linkedin.com/in/realandypaul/

Connect with David Kreiger:
https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

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