• Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food

  • Feb 24 2020
  • Length: 43 mins
  • Podcast

Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food By cover art

Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food

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  • Summary

  • In this episode, the Yumi team explains how they left radically different careers to join together to create a baby food company, the issues with many baby foods being produced for "shelf stability" rather than nutrition, and more.

    4:57 - Kevin and Evelyn discuss entrepreneurship as choice or destiny
    11:03 - The "first 1,000 days" of nutrition explained
    16:30 - Angela talks "finding people who are smarter than you" when building teams
    19:39 - The role of trust, comfort, and authenticity in building a baby brand
    26:13 - Kevin asks Angela and Evelyn if they've ever been tempted to create products in adjacent markets
    30:37 - Intilling company culture at the early stage
    31:12 - How to deal with making mistakes when building a business
    37:20 - Yumi's approach for differentiating itself from competition 


    Learn more about Yumi here: https://helloyumi.com/
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