Many of care deeply about what we put IN our body but a lot fewer of us take seriously what we put ON our body OR what we use in our homes to keep us clean and fresh.

In this sustainability infused episode of Aisle 42 I chat with Anie Rouleau, the founder of The Unscented Company, and we cover some really interesting ground around fragrance allergies and her inspired approach to creating natural, biodegradable, and safe-for-everyone home, body care, and pet care products.

We talk about environmental standards, how her team is reducing single-use plastic packaging, their Bcorp certification and ultimately their passion for consumer health.

Their product line up is amazing - I can’t wait to try the shampoo bars.

Learn more about this remarkable, fragrance free products at https://unscentedco.com/.

Learn more about who is behind this podcast at https://www.ethicalfoodgroup.com/podcast.

Here’s a snapshot of this interview:

Anie's Personal Journey: Anie's intolerance to fragrances led her to create The Unscented Company, focusing on natural and biodegradable products.

Sustainability Commitment: The company aims to reduce single-use plastic packaging and offers innovative refill solutions.

Product Essentials: Focus on essential home and body care products that are natural, efficient, and exclusively fragrance-free.

Environmental Impact: Achieved a significant milestone by saving over 1.5 million plastic bottles from entering the environment.

Biodegradable Ingredients: Emphasis on using natural, vegan ingredients and ensuring products are highly biodegradable.

B Corp Certification: Recognition for their commitment to social and environmental performance, accountability, and transparency.

Consumer Challenges: Overcame initial resistance to fragrance-free products and educated consumers on the benefits of natural and unscented items.

Innovative Product Lines: Successful introduction of shampoo bars and pet care items, contributing to reducing plastic waste.

Connection to Nature: Anie's personal love for outdoor activities influences the brand's philosophy and product design.

Celebrity Endorsement: Gwyneth Paltrow's organic endorsement helped propel the brand's recognition and success.