This week's guest is Greg Cooke, the founder of Rafiki.

In this conversation, we discuss his startup's evolution from a recruitment agency to a platform that connects freelancers in Africa with global businesses.

Greg shares insights on the freelancer economy, the challenges faced in sourcing talent, and the benefits for both freelancers and clients. The discussion also touches on the future of work, the importance of continuous learning, and the fundraising journey through an accelerator program.

Greg highlights the development of Rafiki X, a SaaS platform aimed at enhancing collaboration among freelancers, and shares his vision for the company's growth in the next five years.

We also chat about his experience with podcasting and the value of authentic content creation.

In the episode, we discuss:

• Rafiki connecting freelancers in Africa to global businesses

• The company’s evolution

• The freelancer agency model

• Upskilling.

• Africa’s rapid growth

• The future of work

• Podcasting

• Authenticity

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This week's guest is Veronica Brits, the founder of Feedflex Creatives.

A company that focuses on driving creative and media teams into full automation and digital transformation. They use data-driven strategies to build feed structures for audience targeting and custom ad scripts.

The company also offers the FeedFlex Bridge, a microservice methodology that helps traditional creative and media teams transition into big data skill sets. They primarily work in advertising, including Google ads and TV 360, to enrich targeting and personalize campaigns.

Feedflex Creatives aims to empower teams and accelerate innovation while embracing the future of work and technology.

In the episode, we discuss:

• What Feedflex Creatives is and how it works

• Overcoming Fears and Pursuing Entrepreneurship

• Helping traditional teams transition into big data skill sets.

• The Future of Work

• The Role of Mentors in Veronica's Career

Veronica:

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Emily is the founder of the Good Marketing Club and she shares her journey of starting her own business and the principles she lives by.

Emily tells us what a fractional CMO is and does and explains how she helps early-stage startups with their marketing strategies. We also discuss the value of personal branding and the challenges and rewards of starting her own business.

We speak about the benefits and challenges of being your own boss and the importance of work-life integration. Emily shares how she manages her time, the importance of self-compassion, and the role of mentorship in her journey.

It's important to stay curious, stay up to date with trends and just get started!

In the episode, we discuss:

• What The Good Marketing Club is

• What good marketing is

• Enjoying what you do

• Being a fractional CMO

• Personal branding

• Starting your own business

• Building a strong LinkedIn presence and network

• Trusting your gut and taking calculated risks

• Jumping between jobs

• Time management and self-compassion

• Mentorship & Curiosity

Emily:

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The Good Marketing Club:

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Chapters:

01:00 Introduction to the Good Marketing Club

02:49 Emily's Principles for Good Marketing

07:17 Choosing Marketing Tactics for Clients

09:51 The Role of a Fractional CMO

13:42 The Value of Personal Branding

16:21 Starting Your Own Business

18:23 Finding Clients and Building a Network

20:45 Trusting Your Gut and Taking Risks

22:37 The Surprises and Rewards of Entrepreneurship

27:31 The Benefits of Working for Yourself

30:22 Understanding and Catering to Individual Drivers

33:40 Time Management and Self-Compassion as an Entrepreneur

38:15 The Value of Mentorship in the Journey

40:09 The Role of Curiosity and Staying Up-to-Date in Marketing

44:21 Just Get Started and Believe in Yourself

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