App Marketing by App Masters

By: Steve Young
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  • Summary

  • Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
    Steve Young
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Economics Marketing
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Episodes
  • Scaling a $1M Membership Business into an App-Based Model

    Scaling a $1M Membership Business into an App-Based Model
    Oct 19 2024

    In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.

    We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later.

    We'll also discuss idea validation, unique challenges, and strategies involved in making this transition.

    You will discover:

    -Insights on idea validation and the journey for transitioning to an app-based model

    -Effective ways to collect user data and make data-driven decisions

    -How to build a loyal social community and drive app growth

    Learn More:

    https://outfitformulas.com

    https://alisonlumbatis.com

    https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832

    App Audit:

    App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328

    App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt

    You can also watch the video: https://youtube.com/live/0RBzDeO1ovg

    Book a consultation call:

    https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    *********************************************

    SPONSORS

    Tired of App Store limitations?

    FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.

    Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************
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    56 mins
  • Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

    Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!
    Oct 16 2024

    Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs?

    We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization.

    This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024.

    https://apppromotionsummit.com/

    Book a consultation call:

    https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    *********************************************

    SPONSORS

    Tired of App Store limitations?

    FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.

    Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************
    Show more Show less
    17 mins
  • Ex-Lyft Designer’s Secrets to Data-Driven App Design

    Ex-Lyft Designer’s Secrets to Data-Driven App Design
    Oct 12 2024
    This week's guest will guide you through data-driven app design and icon/screenshot experiments. Seven Shurygin, former Lyft designer and founder of Sprocket — the #1 app for selling bicycles — will share his expertise on icon and screenshot experimentation, data-driven app design, and social media marketing. You’ll gain expert insights into making data-driven design decisions, running effective A/B tests for screenshots and icons, and leveraging social media as a powerful growth channel. You will discover: -Expert tips for icon and screenshot experiments -Data-driven app design strategies -Using social media as a growth channel Learn More: https://www.linkedin.com/in/sevenshurygin https://apps.apple.com/us/app/sprocket-sell-buy-bicycles/id899907986 https://play.google.com/store/apps/details?id=com.retrographic.sprocket App Audit: App 1: iOS Link: https://apps.apple.com/us/app/macro-tracker-caloriekit/id6502718562 GP Link: https://play.google.com/store/apps/details?id=me.aravi.calfox&referrer=utm_source%3Dapp-landing-page%26utm_medium%3Dcta App 2: iOS Link: https://apps.apple.com/us/app/headbands-charades-guess-up/id1160484607 GP Link: https://play.google.com/store/apps/details?id=pt.cosmicode.guessup You can also watch the video: https://youtube.com/live/5lbUxfZw9kk Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
    Show more Show less
    1 hr and 4 mins

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