• Are Dealers Wasting Time on TikTok While Sales Suffer?

  • Jul 31 2024
  • Length: 55 mins
  • Podcast

Are Dealers Wasting Time on TikTok While Sales Suffer?

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  • Summary

  • 👉Sign up for Kathi’s newsletter here👈

    Do short skirts equal leads?

    Does hiring actors to pretend they’re employees send the right message to car buyers?

    Does anyone else think this trend is not worthwhile? (ie: Does it pencil??)

    Kathi and Mike discuss the poorly-conceived trend of dealers posting on TikTok and Instagram going for “viral” clicks (while likely not considering important business metrics that are always crucial to any marketing campaign).

    Tim Bartz “The Ford Video Guy” does it right. We’ve said it before and we’ll keep saying it. Tim simply provides quality information for car shoppers that translates to sales.

    Dealer Marketing Magazine has reinvented itself and the first issue includes Kathi’s insights for beginners who want to use AI for marketing.

    Music segment:

    Olympics: French metal! Gojira (please excuse the nonsense commentary spoken over their performance)

    Elvis Costello, My Aim Is True

    Song: Red Shoes

    Faye documentary on HBO

    👉Sign up for Kathi’s newsletter here👈

    Got a question? Email either of us!

    Kathi: kathi@krusecontrolinc.com

    Mike: mikethecarguy@outlook.com
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