In this episode of the 2A Warrior Podcast, I dug deep into the common mistakes that firearms instructors make when trying to attract students and grow their businesses. I began by sharing the story of Kevin, a retired law enforcement officer, and Warrior Cloud member, who struggled to get students through his website.

I then broke down Kevin's old website for Time Now Firearms Training, highlighting the core issues that made it ineffective. While appealing to some, it didn't communicate the site's aesthetics and purpose effectively. A confusing business name, lack of a clear target audience, and irrelevant details like the LLC suffix led to a poor conversion strategy. I stressed that the only person who cares about the business name is the business owner, not the potential students.

To further illustrate these mistakes, I brought up some key marketing principles, like entering the conversation that's already inside the customer's head and how the human brain seeks shortcuts to understanding. Kevin's site failed to answer every customer's fundamental question: "Can you solve my problem?"

I compared the traditional website approach with our proven method, the "student generation machine," showcasing how it focuses on the students' needs and fears. This strategy uses clear language and friendly images and connects directly with the potential student's journey rather than showcasing instructor credentials or irrelevant information.

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