This week, we want to understand what it’s like for juniors entering the creative industry. We’re asking who’s responsible for their success, and if we might be failing them.

We talk to DINES (STUDIO BLUP) & Ellen Ling (LINGO) about whether the expectations we’re placing on our newest creatives are unrealistic. Can we really expect them to be multi-disciplined? What about having side hustles, or knowing what their creative passions are? Job role descriptions seem to be asking for all that and more.

We learn that juniors are feeling undervalued, overworked, and underpaid — as though their development is the last on the priority list. We also discuss veteran creatives’ experiences working with young talent. Some think juniors are having an easier time today, and others feel they are coming out of universities less prepared for agency life than ever before.

Ultimately, we unpack if we, both as individuals and the industry at large, support the next generation. Are we expecting too much? Do we secretly want them to have the same (traumatic) initiation as some of us did?

Or is the fact they’re raising the bar better for us all?

Credits —

Small print: Blup Academy - https://studioblup.com/academy/

Somerset House, ‘Upgrade Yourself’ - https://www.somersethouse.org.uk/inclusive-talent-engagement/upgrade-yourself-creative-industry-placements-participants

Shillington - https://www.shillingtoneducation.com/uk/

Mentions: Mother / Dixon Baxi / Havas / Wolff Olins / New Blood / D&AD

Stories: Jenny Potts / Hello Katy Studio

Sponsored by Lucky Dip (luckydip.studio)

Get in touch hello@thendapodcast.com

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