Pricing is one of the most common and most emotional struggles in building a sustainable art business. In this episode, I walk you through a practical pricing framework you can actually use. We cover income goals, calculating real costs, paying yourself properly, adding profit, and setting boundaries around commissions, prints and workshops.

If you have ever wondered whether you are charging too much or not enough, this episode will help you stop guessing and start pricing with clarity and confidence.

To join the Group Coaching Program for FREE, use the discount code: FIRSTMONTHFREE

When you sign up to Group Coaching here.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

You love creating art… but how do you turn that passion into aprofitable, sustainable business?

In this episode, I’m sharing the key foundations that help artistsmove from “making work” to building a real creative business that supports them financially and personally.

We cover:

• The mindset shift that helps you start treating your art like a business
• Why a professional online presence matters more than ever
• How to get clear on what you actually sell (and how people can buy it)
• Pricing your work for profit, not just for sales
• The business skills every artist can learn (even if numbers and marketing feel overwhelming)

If you’ve been dreaming of leaving your day job, selling your work more consistently, or simply feeling more confident in the business side of being an artist, this episode is for you.

And stay listening until the very end — I have a special surpriseannouncement about my Group Coaching Program, including a free month of support launching this March.

The blog post that accompanies this episode is here.

To join the Group Coaching Program for FREE, use the discountcode: FIRSTMONTHFREE

When you sign up to Group Coaching here.

———

Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcasttopic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

Creativity isn’t something you either have or don’t have, it’s something that responds to the conditions you create around it.

In this episode, I’m sharing five gentle, practical daily habits that support your creativity, especially during busy or low-energy seasons. These aren’t productivity hacks or rigid routines. They’re small, sustainable practices that help you show up consistently without burning out.

We’ll talk about:

• building simple creative routines your body can recognise
• setting yourself up for easier starts
• the importance of play (without monetising everything)
• using “10 minutes of power” to overcome resistance
• and why protecting your energy matters more than productivity

If you’ve been feeling stuck, overwhelmed, or disconnected from your creativity, this episode is a reminder that you don’t need to do more, you just need to create better conditions.

Choose one habit. Start there.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

Motivation gets talked about a lot in the creative world, but it’s often framed as something we need to push harder for. In this short episode, I slow things down and ask a gentler question: what actually motivates you?

I share some honest reflections on motivation, creative energy, and why pressure, guilt and comparison don’t tend to work long term. This episode is an invitation to reconnect with your own reasons for showing up to your art and business, especially when things feel hard or messy.

If you’ve been feeling a little flat, stuck, or questioning your momentum, this one’s for you.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

In this episode, I share how I am setting myself up to start 2026 feeling organised, motivated and ready to take on the year. I talk through the simple habits I am putting in place, how I am planning my goals without overwhelming myself and the small systems that help me feel calm and in control. If you want to begin the year feeling focused and prepared, this short episode will help you ease into 2026 with clarity and confidence.

Free content calendar here.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

In this episode, I sit down and honestly unpack my biggest wins and the moments that completely fell apart in 2025. I share what worked, what definitely did not, and the lessons I am taking with me into 2026. If you want a realistic look behind the scenes of an artist and creative business owner, this episode is for you. No sugar-coating, just real reflection and useful insights to help you move forward with clarity and confidence.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

In this episode, I explore why artists need to stop basing their worth on comments from social media. I shares personal stories about how casual remarks affected my early work and why reactions from strangers cannot define your value. You will learn how to protect your confidence, choose which feedback actually matters and shift your mindset so your art is guided by intention instead of approval. I also offer practical tools to build real artistic confidence through affirmations, action and a grounded creative process. This episode is a reminder to trust your voice and create from strength, not from the comment section.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.

In this episode of Art + Business + Murals, we explore one of the most common challenges mural artists face. Small budgets. Whether you are working with schools, community organisations, small businesses or brand-new venues, tight budgets come up often. The good news is that a small budget does not have to mean a small opportunity.

I walk you through how to set your non negotiables, how to adjust the scope without lowering your value, and the practical ways you can simplify a mural so it still delivers impact. We look at what to avoid compromising, how to communicate clearly with clients who have limited funds, and when it is best to say no. You will also hear why some of the lowest budget murals in my career have led to the biggest long term opportunities.

This episode will help you approach small budget projects with confidence so you can protect your time, maintain your value and still create work you are proud of.

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Thank you so much for tuning into the Art + Business + Murals Podcast

If you’d like to say ‘hi’ to me, or if you have any podcast topic ideas or artists you’d like me to interview, please email: podcast@sarahsculley.com

Please follow along:

Instagram // https://www.instagram.com/sculleydesign/

Facebook // https://www.facebook.com/sculleydesign

You Tube // https://www.youtube.com/@SarahSculley/videos

Website // https://www.sculleydesign.com
Feel free to give this podcast a star rating and ‘follow’ so you are notified when new episodes come out each Monday. Please share it with any creatives in your life.