Hiring the right people and promoting a great culture is the only foundation that matters to business execution. Without the right people on your team, how can you expect to be aligned to achieve your goals?

Today we welcome Co-Founder and CEO of Blueprint Expansion, Krissy Manzano, to talk about how making the GTM space more inclusive for women and other minorities, all starts with how we hire.

Krissy is a transformative leader with 13 years of experience reshaping businesses across middle Tennessee. Starting as an individual contributor, she ascended to sales leadership before making the bold leap to become an entrepreneur. She’s passionate about supporting women in leadership and promoting diversity in hiring through actions, not merely words.

Throughout her years as a working professional, Krissy has became a stanch believer in a few matters.

First, she believes that if hiring feels like a guess to your team, then you're doing it wrong. Second, she knows hiring is largely broken because of the unconscious biases that we all have about other people.

Lucky for us, she's joins us today to talk about how we can make our hiring processes feel predictable and begin removing our team's biases to ultimately make the GTM space more inclusive (and therefore more successful).

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Today’s guest is a ‘sales leader with a crush on marketing”.

Welcome to the stage Laura Erdem, all the way from Copenhagen!

Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform.

While Laura is a first time sales leader, she has a ton of experience in enterprise sales and excels in helping reps build their own personal brand on LinkedIn to bring in inbound leads. She’s even known to get creative with her sales demos, taking prospects for walks, runs, and even bike rides while she gets to know them.

Laura joins us today to take all things sales, pipeline generation, social selling, and of course, sharing her experience as a woman in revenue.

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If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there).

But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to invest effort.

Paty is the Sales Enablement Manager at iMatrix, a sales coach, and a brand new founder of her SDR training academy, Ignite Sales Academy. Throughout her sales career, she has been an SDR Team Lead, an SDR Manager, and, now, a Sales Enablement Manager, where she mentors, coaches, and nurtures countless sales professionals at every level to achieve their goals. Most importantly, Paty is a proud mom.

Listen to the full episode to hear Paty's share what it takes to create a successful sales enablement and training program as well as her experience as a woman in revenue.

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