The poultry markets in South and Southeast Asia are growing, with growth projected at 30% between 2023-2030. The drivers behind this growth are the regions’ robust economic outlook, population expansion, and a shift in consumer preference, which together present a golden investment opportunity.

Interestingly, the growth is not only about volume, but also value. In most countries in the two regions, the processed meat market is growing at double digit rates.

This is largely due to modern distribution networks and platforms, such as fast-expanding food service offerings, online food sales, and modern retail. These advancements are creating fertile ground for value addition and branding strategies, while opening numerous opportunities for producers to expand and move downstream. To stay ahead in this dynamic market, it is crucial to adapt and innovate.

Eggs can come into contact with bacteria such as Salmonella during the laying process or via environmental sources such as feces or feathers. Therefore, egg washing reduces the risk of contamination and makes eggs safe for consumption.

Although egg washing is not a common practice worldwide yet, Paul Buisman, Head of Innovation at Moba, tells Asian Agribiz that he believes this will be trending in Asia. In this podcast, he discusses the reasons, drawing on his extensive experience and knowledge in the field.

He also explains factors influencing the decision to wash or not to wash eggs and offers solutions from Moba for egg washing.

With caution, producers in the region are adopting generative artificial intelligence (Gen AI) for better productivity, efficiency, and animal health. Considering the many benefits of the package, it is reasonable to say that Gen AI is here to stay.

Industry suppliers have also been active in innovations to help producers ride this tide and grow profitably. Our team has discovered many novel inventions at exhibitions and in interviews with professionals. These enhance accuracy, improve efficiency, and elevate productivity across the value chain.