How can athletes support local and national advocacy efforts, contribute to advocacy outside of social media influencer-ship, and more? What are the challenges and opportunities of working with brand names and big-name advocacy orgs?

Speaker Bios:

Nicole Brown: Outdoor Alliance’s Communications and Marketing Associate. She has been exploring and advocating for the outdoors most of her life. She grew up racing BMX, but it was quiet hiking trails and long backpacking trips that brought her back to outdoor recreation as an adult. Nicole founded Women Who Hike and has worked with American Hiking Society, Hydro Flask, Merrell, and the Southern Utah Wilderness Alliance.

Caroline Gleich: American skier, mountaineer, and environmental activist. She is notable for her advocacy for environmental justice and climate reform. She is an Ambassador for Winter Wildlands Alliance and Protect Our Winters. She has submitted Everest and is the first women to ever complete all 90 lines in "The Chuting Gallery" of the Wasatch.

Connor Ryan: Proud Hunkpapa Lakota and passionate skier—in 2022 named one of the “20 Most Influential People in the Outdoor Industry” by Outside Magazine—Connor was born and raised in the homelands of the Arapaho, Cheyenne, and Ute peoples, who have become some of his biggest inspirations and closest relatives, at the foot of the Rocky Mountains in Colorado. Skiing is his dance and prayer, a ceremony of its own, one that offers a chance to center himself within nature and the Great Mystery of the universe surrounding him. Connor works to inspire others to deepen their connection to the places they live and play in order for us all to be better relatives to our planet, our communities, and ourselves.

Resources:

Spirt of the Peaks

The Scholarship of Stoke

Advocacy 101

Outdoor Alliance

Connor's Instagram

Caroline's Instagram

Sponsors:

Outdoor Alliance⁠, ⁠Mighty Arrow Family Foundation⁠, ⁠REI⁠

Alaska Guide Collective

If you're interested in sponsoring an episode, email Emily at escott@winterwildlands.org.

Transcript:

(here)

Credits:

Directed by Emily Scott

Hosted by David Page

Edited and produced by Tess Goodwin

Music by ⁠Rattlesnake Preachers