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Athlete Builder

Athlete Builder

By: Jim Beebe
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We work with high school and college athletes. Our goal is to reach and help 20,000 college athletes and 2 national title winners by the end of 2028. We have 6 Core Values: Integrity, Discipline, Kaizen (constant improvement in all matters), Teamwork, Enjoyment, and Sisu (never ever quitting). Our mantra is Relentless. And our mission statement is that we are Forging Unbreakable Athletes. The athlete's head is impacted by 3 components or inch blocks: their Mindset, their Knowledge of their sport, and how they interact with all Teammates (leadership, support, and game Teammates). The athlete's body also has 3 inch blocks: their Training, Nutrition, and Recovery. And each athlete needs a Playbook or roadmap guiding them to advance as quickly and effectively as possible. We help guide and identify the next targets in an athlete's 6 blocks and push him/her forward. We do this systematically and strategically. We are Relentless in this approach. This podcast will have on guests that can help provide insights and ideas for athletes and coaches. We'll have on athletes, coaches, doctors, military personnel and others. We'll dissect books and look for other approaches to help athletes as well. We want more info and ideas for advancing athletes in the 6 blocks. Hop on board and keep pushing forward. Be an athlete!2023 Hygiene & Healthy Living
Episodes
  • Athlete Builder Ep. #139--Colorado State's Shelton Bynum: Culture, Leadership, & Mental Toughness

    Athlete Builder Ep. #139--Colorado State's Shelton Bynum: Culture, Leadership, & Mental Toughness
    May 18 2026
    Episode Summary In Episode #139 of the Athlete Builder Podcast, Jim Beebe sits down with Shelton Bynum, Director of Football Strength & Conditioning at Colorado State University and former Division 1 football player at UNC Chapel Hill. Shelton shares powerful insights on what separates average athletes from elite competitors, including the mindset shifts required to move from high school football to Division 1 and ultimately to the NFL. He discusses intentionality, sacrifice, accountability, leadership, and the importance of culture in elite programs. The conversation dives into locker room brotherhood, the psychology of performance, NIL and transfer portal challenges, mental toughness across generations, and what today's athletes must do to stand out in an increasingly distracted world. Shelton also gives a behind-the-scenes look at college football culture, game-day environments, player development, leadership standards, and how championship programs create accountability from the top down. This episode is loaded with practical wisdom for athletes, coaches, parents, strength coaches, and leaders looking to build elite habits and championship culture. Key Lessons & Takeaways 1. Elite Athletes Live With Intentionality At the highest levels, talent alone is never enough. Shelton explains that athletes must become intentional with every rep, recovery session, meal, study session, and practice. Elite performers don't drift through the day — they attack it with purpose. 2. Sacrifice Separates Good From Great The jump from high school to college football requires sacrifice: Better sleep Better nutrition Better preparationMore discipline More recovery More consistency Elite athletes willingly give up comfort to pursue greatness. 3. Culture Is Built Through Consistency Shelton emphasizes that culture is created by consistent standards and messaging: Accountability Effort Communication Attention to detail Leadership by example Everything matters — from cleaning up the locker room to moving weights correctly. 4. Leadership Requires Courage True leaders: Hold teammates accountable Communicate directly Stand out from the crowdDo extra work Accept discomfort Leadership is not popularity — it's responsibility. 5. Today's Athletes Struggle With Instant Gratification Shelton and Jim discuss how younger athletes often: Want results too quicklyFear failure Avoid standing out Resist long-term development Elite athletes trust the process and stay committed when progress is slow. 6. Brotherhood Is Still Football's Greatest Gift Beyond wins and losses, Shelton says football's greatest value is the lifelong brotherhood built through shared struggle, adversity, competition, and sacrifice. Episode Chapters 00:00 – Intro & Chad Coy Stories 02:15 – What Shelton Loves About Football 06:55 – The Power of the Weight Room 11:05 – Why Game Day Is Different 14:00 – Craziest College Football Environments 19:30 – Mindset Shifts From High School to College to NFL 27:30 – NIL, Money & Financial Literacy 31:00 – Transfer Portal & "Portal Pain" for Coaches 37:30 – Building Culture & Leadership Standards 44:50 – Mental Toughness Across Generations 52:00 – Winning a National Championship as a Coach vs Player 54:45 – Favorite Music, Movies & Athletes 59:45 – Book Recommendations & Leadership Growth 1:04:00 – Favorite Lift: Zercher Squats 1:05:00 – "Grown Man Habits & Behaviors" 1:06:00 – Final Thoughts & Closing CONNECT WITH ATHLETE BUILDER AEA Institute 🌐 https://www.aea-neuro-fitness-academy.com/ Listen to Athlete Builder Podcast 🎥 YouTube: https://www.youtube.com/@Athlete-Builder 🎧 Spotify: https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920 📻 Amazon Podcasts: https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder Follow Athlete Builder 📸 Instagram: https://www.instagram.com/athlete_builder/ 📘 Facebook: https://www.facebook.com/1athletebuilder 𝕏 X / Twitter: https://x.com/AthleteBuilder 🎵 TikTok: https://www.tiktok.com/@athlete.builder 🌐 Website: https://athlete-builder.com ✉️ Email: info@athlete-builder.com Athlete Builder Products & Services 📘 Buy the Athlete Builder Book on Amazon: https://a.co/d/9xiGOWQ 📚 Bulk Orders: https://bookpal.com/athlete-builder-the-blueprint-to-build-champion-athletes-9798218498382 🎓 Athlete Builder Courses: https://athlete-builder.com/courses 🧠 Schedule a Game Plan Session: https://link.closersoftware.com/widget/bookings/ab-gameplansession 🎤 Book Jim Beebe for Speaking Engagements: https://athlete-builder.com/speaking 👕 Athlete Builder Apparel & Swag: https://athlete-builder.printify.me/products 📰 Athlete Builder Newsletter: https://athlete-builder.com/newsletter ✍️ Athlete Builder Blog: https://athlete-builder.com/blog 🏋️ Train at Unbreakable Athletics Academy: ...
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    1 hr and 5 mins
  • Athlete Builder: Ep. #138 Pete Remmes--NFL & Power 4 Lessons for Building Youth

    Athlete Builder: Ep. #138 Pete Remmes--NFL & Power 4 Lessons for Building Youth
    May 11 2026
    Episode Summary In Episode #138 of the Athlete Builder Podcast, Jim Beebe sits down with strength coach Pete Remmes to discuss the realities of athlete development from youth sports all the way to the NFL. Pete shares his journey from playing football in Maine to Springfield College, then working at powerhouse programs including Florida State, Texas A&M, Iowa, Indiana, and in the NFL with the Bills and Giants before returning home to help athletes through Schofield Sports Performance. The conversation dives deep into: the difference between talent and long-term development,why discipline beats motivation,how small daily habits compound into elite performance,why modern youth athletes are often underdeveloped physically,and how mindset ultimately determines who survives adversity and who folds under pressure. Pete also discusses the instability and pressure of high-level college athletics, the importance of resilience, and why helping young athletes grow now provides more fulfillment than chasing wins at the college and NFL level. The episode is packed with practical lessons for coaches, parents, athletes, and anyone interested in long-term performance development. Episode Chapters 00:00 Intro & Mental Edge Academy 02:00 Pete's Athletic Journey 05:00 Transition to College Football 08:00 NFL & College Coaching Lessons 12:00 Talent vs Work Ethic 16:00 The Slight Edge Philosophy 20:00 Youth Athlete Development 25:00 Confidence Through Training 28:00 Coaching Instability in College Sports 33:00 Big-Time College Football Atmospheres 36:00 Building a Growth Mindset 41:00 Athlete Buy-In & Development 45:00 What Pete Misses About College Football 48:00 Rapid Fire Questions 50:00 Final Thoughts & Contact Info Connect with Pete Remmes Instagram: @petermmes Schofield Sports Performance: https://www.schofieldsports.com AEA Institute https://www.aea-neuro-fitness-academy.com/ Athlete Builder Podcast Links 🎥 YouTube https://www.youtube.com/@Athlete-Builder 🎧 Spotify https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj 🍎 Apple Podcasts https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920 📻 Amazon Podcasts https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder Athlete Builder Social Media 📸 Instagram https://www.instagram.com/athlete_builder/ 📘 Facebook https://www.facebook.com/1athletebuilder 🐦 X / Twitter https://x.com/AthleteBuilder 🎵 TikTok https://www.tiktok.com/@athlete.builder 🌐 Website https://athlete-builder.com 📩 Email info@athlete-builder.com Athlete Builder Products & Services 📘 Athlete Builder Book (Amazon) https://a.co/d/9xiGOWQ 📘 Athlete Builder Book (Barnes & Noble) https://www.barnesandnoble.com/w/athlete-builder-jim-beebe/1146362511?ean=9798218498382 📚 Bulk Book Orders https://bookpal.com/athlete-builder-the-blueprint-to-build-champion-athletes-9798218498382 🎓 Athlete Builder Courses https://athlete-builder.com/courses 📅 Schedule a Game Plan Session https://link.closersoftware.com/widget/bookings/ab-gameplansession 🎤 Speaking Engagements https://athlete-builder.com/speaking 👕 Athlete Builder Apparel https://athlete-builder.printify.me/products 📰 Newsletter https://athlete-builder.com/newsletter ✍️ Blog https://athlete-builder.com/blog 🏋️ Train at Unbreakable Athletics Academy https://unbreakableathleticsacademy.com ❤️ Support Our Charities https://theufoundation.square.site WIN THE DAY 💥
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    48 mins
  • Athlete Builder Ep. #137: Building a Champion's Mind in Golf | Greg Towne (Indiana State Women's PGA Pro Golf Coach)

    Athlete Builder Ep. #137: Building a Champion's Mind in Golf | Greg Towne (Indiana State Women's PGA Pro Golf Coach)
    May 4 2026
    What separates good golfers from elite performers? In Episode #137 of the Athlete Builder Podcast, I sit down with PGA Professional Greg Towne, Head Coach of Indiana State Women's Golf, to break down the mental, emotional, and performance demands of elite golf. From competing at the highest levels to coaching future pros, Greg shares what it really takes to succeed—not just physically, but mentally. We dive into: Why golf is one of the most mentally demanding sports in the worldHow to handle pressure, distractions, and emotional swingsThe importance of routine, journaling, and reflectionWhy discipline and focus—not motivation—separate pros from amateursHow athletes can create an edge through preparation and attention to detailThe truth about goal setting vs. process-driven growth One of the biggest takeaways: "If you know the right path but won't take it because it's hard… that's the difference." ⏱️ Chapters 00:00 – Intro & Greg Towne Background 01:15 – The Masters, Tiger vs Jack & Golf Greatness 02:30 – Best Courses in the World & Unique Experiences 04:00 – Pressure in Golf: Why "Easy Shots" Become Hard 05:50 – Mental Games & Subtle Competitive Edges 07:15 – Coaching Philosophy: Taking Control & Building Confidence 09:30 – Coaching Women vs Men (Emotional Regulation) 11:00 – Mindset: You Can't Control Emotions—Only Regulate Them 12:30 – Golf's Unique Mental Challenge (Time Between Shots) 14:30 – Resetting Your Mind During Competition 16:30 – Coaching on the Course & Real-Time Development 18:00 – Learning from Experience & Journaling for Growth 21:00 – Player vs Coach Success: Impacting Lives 22:30 – Goal Setting vs Process & Staying Curious 26:00 – The Discipline to Change & Improve 28:30 – Playing in the U.S. Open & Visiting the White House 30:30 – Coaching Elite Players vs College Athletes 32:00 – What Separates Pros Mentally 34:30 – Environment, Focus & Eliminating Distractions 37:00 – Extreme Focus & Learning Faster 39:00 – Sacrifice Required for Greatness 40:00 – Nutrition Then vs Now in Golf 42:00 – Training Without Distractions (State-Based Performance) 43:00 – Travel, Bucket List & Experiences 44:30 – Favorite Sports & Athletes (Michael Phelps Insight) 46:30 – Book Recommendations for Athletes 48:30 – Strength Training & Golf Performance 50:30 – Favorite Quote: Discipline & Hard Choices 52:00 – Where to Find Greg Towne 53:00 – Closing Thoughts 🧠 Lessons & Takeaways Golf is a mental marathon – most of the game happens between shots Emotional regulation > emotional control Discipline and focus beat talent alone Journaling accelerates growth and learning Preparation creates confidence under pressure Distractions destroy performance at elite levels Curiosity + work ethic = long-term success The best athletes eliminate noise and simplify their process 🏆 For Coaches & Athletes If you want your athletes to: Stay composed under pressure Build consistent routines Improve focus and discipline Develop a championship mindset Then you need more than physical training… You need a mental performance system. 🚀 Work With Us 👉 Schedule a call to learn about the Mental Edge Academy Summer Bootcamp 👉 Or reply directly to get more info 👉 Join our SKOOL Community: https://www.skool.com/athlete-builder-6593/about 📩 Email: info@athlete-builder.com 📲 Connect with Greg Towne Indiana State Athletics: https://gosycamores.com Email: gregory.towne@indstate.edu 🔗 Athlete Builder Links AEA Institute: https://www.aea-neuro-fitness-academy.com/ 🎧 Podcast Platforms YouTube: https://www.youtube.com/@Athlete-Builder Spotify: https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj Apple: https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920 Amazon: https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder 📱 Social Media Instagram: https://www.instagram.com/athlete_builder/ Facebook: https://www.facebook.com/1athletebuilder X: https://x.com/AthleteBuilder TikTok: https://www.tiktok.com/@athlete.builder 🧩 Products & Services Courses: https://athlete-builder.com/courses Game Plan Session: https://link.closersoftware.com/widget/bookings/ab-gameplansession Speaking: https://athlete-builder.com/speaking Apparel: https://athlete-builder.printify.me/products
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    49 mins
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