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Athlete Builder

Athlete Builder

By: Jim Beebe
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We work with high school and college athletes. Our goal is to reach and help 20,000 college athletes and 2 national title winners by the end of 2028. We have 6 Core Values: Integrity, Discipline, Kaizen (constant improvement in all matters), Teamwork, Enjoyment, and Sisu (never ever quitting). Our mantra is Relentless. And our mission statement is that we are Forging Unbreakable Athletes. The athlete's head is impacted by 3 components or inch blocks: their Mindset, their Knowledge of their sport, and how they interact with all Teammates (leadership, support, and game Teammates). The athlete's body also has 3 inch blocks: their Training, Nutrition, and Recovery. And each athlete needs a Playbook or roadmap guiding them to advance as quickly and effectively as possible. We help guide and identify the next targets in an athlete's 6 blocks and push him/her forward. We do this systematically and strategically. We are Relentless in this approach. This podcast will have on guests that can help provide insights and ideas for athletes and coaches. We'll have on athletes, coaches, doctors, military personnel and others. We'll dissect books and look for other approaches to help athletes as well. We want more info and ideas for advancing athletes in the 6 blocks. Hop on board and keep pushing forward. Be an athlete!2023 Hygiene & Healthy Living
Episodes
  • Athlete Builder Ep. #140: Midnight Practice, a Broken Wrist, & an All-American. The Justin Baker Story

    Athlete Builder Ep. #140: Midnight Practice, a Broken Wrist, & an All-American. The Justin Baker Story
    May 25 2026
    Athlete Builder Podcast | Episode #140 Midnight Practice, Broken Wrists & All-American: The JB Baker Story He broke a bone in his wrist two weeks before Nationals. Didn't tell a soul. Then competed anyway — and became an All-American. Justin "JB" Baker is an elite hammer thrower, former college football player at Northern Iowa, high school coach in Kansas City, and mental performance coach with the AEA Mental Edge Academy. His story doesn't start with a scholarship or a throws coach — it starts with a belt, an uncle, and a shot put ring where nobody taught him anything. So he listened to every coach on the sideline, stole every cue he could, and built himself piece by piece into one of the best throwers in the country. In this episode, Jim and JB go deep on what actually separates elite athletes from everyone else — and it's not talent. What you'll learn in this episode: — How JB used visualization, kinesthetic rehearsal, and audio cues to train through three simultaneous injuries and still compete at the national level — Why he drove his truck onto campus at midnight, parked in the grass, and used the headlights to practice — and why he kept doing it every year after that — The math behind becoming an All-American: how JB and his coach reverse-engineered exactly what it would take and built the entire training plan backward from that number — Why cracking the national top 10 almost ended his career — and the lesson his coach had to scream at him in front of the whole team — The psychology of pain avoidance vs. reward: why athletes work harder to avoid losing than they do to win, and how to use both levers — What the Blue Angels, Mike Tyson, and Brian Dawkins all have in common when it comes to pre-performance mindset — How to build momentum when everything is going wrong — and why "I'll be right as right" changed JB's relationship with adversity This episode is for athletes, coaches, parents, and competitors who want to understand what mental performance actually looks like when the stakes are real, the body is broken, and quitting would be the easy choice. Timestamps 0:00 — Intro & how JB came to Mental Edge Academy 1:30 — Football or track? JB makes his call 4:00 — The controlled chaos of throwing sports 7:30 — Shot put, discus, hammer — ranked and explained 11:00 — Dr. Zach Riley & the physics of throwing 14:00 — How JB got into throwing: a belt, an uncle, and a ring in Kansas City 18:00 — Career-ending wrist injury — and he still competed 20:30 — From injured to All-American: the math, the method, the mindset 25:00 — Visualization, audio cues & kinesthetic rehearsal 31:00 — The midnight practice story 34:00 — The art of momentum in mindset training 37:00 — Carrot and stick: why people avoid pain harder than they chase wins 43:00 — Stacking wins — from making your bed to breaking records 45:00 — The lesson that cost JB a national championship 50:00 — John Gruden, perfect walkthroughs & building a culture of fundamentals 53:00 — Rapid fire: music, movies, heroes, villains & favorite lifts 56:00 — Rugby, the All Blacks & why the Haka is on Jim's gym wall 58:00 — Book rec, closing quote & where to find JB Connect with JB Baker Instagram: @justinbaker_9010 Facebook: Justin JB Baker TikTok: @justinbaker Connect with Athlete Builder 🌐 athlete-builder.com 📸 Instagram: @athlete_builder 🎵 TikTok: @athlete.builder 📘 Facebook: facebook.com/1athletebuilder ✉️ info@athlete-builder.com Listen on 🎧 Spotify: https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920 📻 Amazon Podcasts: https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder Athlete Builder Products 📘 Buy the Book: https://a.co/d/9xiGOWQ 🎓 Courses: https://athlete-builder.com/courses🧠 Book a Game Plan Session: https://link.closersoftware.com/widget/bookings/ab-gameplansession 🎤 Speaking: https://athlete-builder.com/speaking 👕 Apparel: https://athlete-builder.printify.me/products 📰 Newsletter: https://athlete-builder.com/newsletter AEA Mental Edge Academy 🌐 https://www.aea-neuro-fitness-academy.com/ Athlete Builder is brought to you by the AEA Institute — Performance Management. Mental Edge Academy summer boot camps are open now. Contact Jim at info@athlete-builder.com for team and school programs.
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    57 mins
  • Athlete Builder Ep. #139--Colorado State's Shelton Bynum: Culture, Leadership, & Mental Toughness

    Athlete Builder Ep. #139--Colorado State's Shelton Bynum: Culture, Leadership, & Mental Toughness
    May 18 2026
    Episode Summary In Episode #139 of the Athlete Builder Podcast, Jim Beebe sits down with Shelton Bynum, Director of Football Strength & Conditioning at Colorado State University and former Division 1 football player at UNC Chapel Hill. Shelton shares powerful insights on what separates average athletes from elite competitors, including the mindset shifts required to move from high school football to Division 1 and ultimately to the NFL. He discusses intentionality, sacrifice, accountability, leadership, and the importance of culture in elite programs. The conversation dives into locker room brotherhood, the psychology of performance, NIL and transfer portal challenges, mental toughness across generations, and what today's athletes must do to stand out in an increasingly distracted world. Shelton also gives a behind-the-scenes look at college football culture, game-day environments, player development, leadership standards, and how championship programs create accountability from the top down. This episode is loaded with practical wisdom for athletes, coaches, parents, strength coaches, and leaders looking to build elite habits and championship culture. Key Lessons & Takeaways 1. Elite Athletes Live With Intentionality At the highest levels, talent alone is never enough. Shelton explains that athletes must become intentional with every rep, recovery session, meal, study session, and practice. Elite performers don't drift through the day — they attack it with purpose. 2. Sacrifice Separates Good From Great The jump from high school to college football requires sacrifice: Better sleep Better nutrition Better preparationMore discipline More recovery More consistency Elite athletes willingly give up comfort to pursue greatness. 3. Culture Is Built Through Consistency Shelton emphasizes that culture is created by consistent standards and messaging: Accountability Effort Communication Attention to detail Leadership by example Everything matters — from cleaning up the locker room to moving weights correctly. 4. Leadership Requires Courage True leaders: Hold teammates accountable Communicate directly Stand out from the crowdDo extra work Accept discomfort Leadership is not popularity — it's responsibility. 5. Today's Athletes Struggle With Instant Gratification Shelton and Jim discuss how younger athletes often: Want results too quicklyFear failure Avoid standing out Resist long-term development Elite athletes trust the process and stay committed when progress is slow. 6. Brotherhood Is Still Football's Greatest Gift Beyond wins and losses, Shelton says football's greatest value is the lifelong brotherhood built through shared struggle, adversity, competition, and sacrifice. Episode Chapters 00:00 – Intro & Chad Coy Stories 02:15 – What Shelton Loves About Football 06:55 – The Power of the Weight Room 11:05 – Why Game Day Is Different 14:00 – Craziest College Football Environments 19:30 – Mindset Shifts From High School to College to NFL 27:30 – NIL, Money & Financial Literacy 31:00 – Transfer Portal & "Portal Pain" for Coaches 37:30 – Building Culture & Leadership Standards 44:50 – Mental Toughness Across Generations 52:00 – Winning a National Championship as a Coach vs Player 54:45 – Favorite Music, Movies & Athletes 59:45 – Book Recommendations & Leadership Growth 1:04:00 – Favorite Lift: Zercher Squats 1:05:00 – "Grown Man Habits & Behaviors" 1:06:00 – Final Thoughts & Closing CONNECT WITH ATHLETE BUILDER AEA Institute 🌐 https://www.aea-neuro-fitness-academy.com/ Listen to Athlete Builder Podcast 🎥 YouTube: https://www.youtube.com/@Athlete-Builder 🎧 Spotify: https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920 📻 Amazon Podcasts: https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder Follow Athlete Builder 📸 Instagram: https://www.instagram.com/athlete_builder/ 📘 Facebook: https://www.facebook.com/1athletebuilder 𝕏 X / Twitter: https://x.com/AthleteBuilder 🎵 TikTok: https://www.tiktok.com/@athlete.builder 🌐 Website: https://athlete-builder.com ✉️ Email: info@athlete-builder.com Athlete Builder Products & Services 📘 Buy the Athlete Builder Book on Amazon: https://a.co/d/9xiGOWQ 📚 Bulk Orders: https://bookpal.com/athlete-builder-the-blueprint-to-build-champion-athletes-9798218498382 🎓 Athlete Builder Courses: https://athlete-builder.com/courses 🧠 Schedule a Game Plan Session: https://link.closersoftware.com/widget/bookings/ab-gameplansession 🎤 Book Jim Beebe for Speaking Engagements: https://athlete-builder.com/speaking 👕 Athlete Builder Apparel & Swag: https://athlete-builder.printify.me/products 📰 Athlete Builder Newsletter: https://athlete-builder.com/newsletter ✍️ Athlete Builder Blog: https://athlete-builder.com/blog 🏋️ Train at Unbreakable Athletics Academy: ...
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    1 hr and 5 mins
  • Athlete Builder: Ep. #138 Pete Remmes--NFL & Power 4 Lessons for Building Youth

    Athlete Builder: Ep. #138 Pete Remmes--NFL & Power 4 Lessons for Building Youth
    May 11 2026
    Episode Summary In Episode #138 of the Athlete Builder Podcast, Jim Beebe sits down with strength coach Pete Remmes to discuss the realities of athlete development from youth sports all the way to the NFL. Pete shares his journey from playing football in Maine to Springfield College, then working at powerhouse programs including Florida State, Texas A&M, Iowa, Indiana, and in the NFL with the Bills and Giants before returning home to help athletes through Schofield Sports Performance. The conversation dives deep into: the difference between talent and long-term development,why discipline beats motivation,how small daily habits compound into elite performance,why modern youth athletes are often underdeveloped physically,and how mindset ultimately determines who survives adversity and who folds under pressure. Pete also discusses the instability and pressure of high-level college athletics, the importance of resilience, and why helping young athletes grow now provides more fulfillment than chasing wins at the college and NFL level. The episode is packed with practical lessons for coaches, parents, athletes, and anyone interested in long-term performance development. Episode Chapters 00:00 Intro & Mental Edge Academy 02:00 Pete's Athletic Journey 05:00 Transition to College Football 08:00 NFL & College Coaching Lessons 12:00 Talent vs Work Ethic 16:00 The Slight Edge Philosophy 20:00 Youth Athlete Development 25:00 Confidence Through Training 28:00 Coaching Instability in College Sports 33:00 Big-Time College Football Atmospheres 36:00 Building a Growth Mindset 41:00 Athlete Buy-In & Development 45:00 What Pete Misses About College Football 48:00 Rapid Fire Questions 50:00 Final Thoughts & Contact Info Connect with Pete Remmes Instagram: @petermmes Schofield Sports Performance: https://www.schofieldsports.com AEA Institute https://www.aea-neuro-fitness-academy.com/ Athlete Builder Podcast Links 🎥 YouTube https://www.youtube.com/@Athlete-Builder 🎧 Spotify https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj 🍎 Apple Podcasts https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920 📻 Amazon Podcasts https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder Athlete Builder Social Media 📸 Instagram https://www.instagram.com/athlete_builder/ 📘 Facebook https://www.facebook.com/1athletebuilder 🐦 X / Twitter https://x.com/AthleteBuilder 🎵 TikTok https://www.tiktok.com/@athlete.builder 🌐 Website https://athlete-builder.com 📩 Email info@athlete-builder.com Athlete Builder Products & Services 📘 Athlete Builder Book (Amazon) https://a.co/d/9xiGOWQ 📘 Athlete Builder Book (Barnes & Noble) https://www.barnesandnoble.com/w/athlete-builder-jim-beebe/1146362511?ean=9798218498382 📚 Bulk Book Orders https://bookpal.com/athlete-builder-the-blueprint-to-build-champion-athletes-9798218498382 🎓 Athlete Builder Courses https://athlete-builder.com/courses 📅 Schedule a Game Plan Session https://link.closersoftware.com/widget/bookings/ab-gameplansession 🎤 Speaking Engagements https://athlete-builder.com/speaking 👕 Athlete Builder Apparel https://athlete-builder.printify.me/products 📰 Newsletter https://athlete-builder.com/newsletter ✍️ Blog https://athlete-builder.com/blog 🏋️ Train at Unbreakable Athletics Academy https://unbreakableathleticsacademy.com ❤️ Support Our Charities https://theufoundation.square.site WIN THE DAY 💥
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    48 mins
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