Aaron Macias is the owner of Immaculate Lightscapes, a company that provides commercial and residential outdoor lighting in the Greater San Antonio area. Aaron discusses the challenges of transitioning from an employee mindset to an entrepreneur mindset and the importance of building value in his services. Aaron also shares his marketing strategies, including flyers, yard signs, referrals, and word-of-mouth. The conversation explores the importance of maximizing every opportunity in business, the significance of building relationships with customers, and highlights the value of investing in one's character and integrity as a business owner.

Takeaways

• Transitioning from an employee mindset to an entrepreneur mindset can be challenging but can be done gradually.
• It's imperative to build and communicate value in your services to convince customers to invest in non-essential products.
• Maximize every opportunity in business and explore different marketing strategies.
• Invest in your character as a business owner and develop time management skills to carry into every stage of business growth.

Katie Rigsby, a leading figure in the property management industry, shares her journey and expertise in property management consulting and speaking engagements. She discusses the challenges faced by property managers and business leaders, such as dealing with customers and fostering collaboration within teams and highlights the power of testimonials in marketing.

Takeaways

• Honing the skill of public speaking is crucial for professionals in various industries.
• Collaboration and team building are important for business leaders in different departments and remote work settings.
• Testimonials and word-of-mouth referrals are powerful marketing tools.
• Creating an online platform can provide a resource for clients and potential clients.
• Reassessing goals and leveraging existing resources can lead to success.

Tommy Zilahi, a real estate attorney, shares his experiences and insights in the real estate industry. He emphasizes the importance of being a straight shooter to build strong relationships, discusses the challenges and misconceptions in real estate transactions, and also advises on the right time to buy a house.

Takeaways

• Being a straight shooter and building strong relationships with clients is crucial in every industry.
• The right time to buy a house is when you find a property you like, can afford, and won't be financially burdened by unexpected events.
• Continuous learning is necessary in the ever-changing business landscape.

Kerri Coby White, CEO of KerriJames, a growth consultancy for law firms, discusses the need for businesses to adapt to the digital marketplace and maximize their marketing efforts. She highlights the value of both traditional and digital marketing strategies, the importance of networking and building relationships, and the need for businesses to stay informed to leverage new technologies, especially Artificial Intelligence.

Takeaways

• Law firms need to focus on growth and profit in order to thrive in the competitive legal industry.
• A combination of traditional and digital marketing strategies is essential for law firms to maximize their marketing efforts.
• Networking and building relationships with other professionals in the legal community can help law firms gain visibility and referrals.
• AI is a transformative technology that can greatly impact marketing strategies and improve business processes.
• Being data-driven is crucial for law firms to make informed decisions and drive growth.

Angus Nelson, an executive coach for entrepreneurs, shares his experience of moving to Portugal and the challenges and rewards that came with it. He discusses his consultancy firm, Evolve Leadership, and the focus on helping entrepreneurs let go of old beliefs and habits to reach their full potential. Angus emphasizes the importance of humility and continuous growth, and the need for coaches to guide and challenge us.

Takeaways

• Moving to a new country can be both amazing and challenging, requiring letting go of comfort zones and embracing new experiences.
• Humility is essential for growth, and having multiple coaches in different areas of life and business can provide valuable perspectives and accountability.
• Overcoming wealth blockers and raising expectations of oneself are key to building a successful business and creating the life you want.

Carl Bishop, the broker and owner of AE Realty, discusses his journey as an entrepreneur in the real estate industry and the importance of being learning-based and open-minded.

Carl shares his experiences and challenges in the business, emphasizing the need to never give up and to seek out mentors.

Takeaways:

• Never give up even in the face of challenges and setbacks.
• Seek out mentors who can guide and support you on your entrepreneurial journey.
• Be learning-based and open-minded, always willing to learn and adapt to new changes and technologies.
• Focus on adding value to the lives of the people you serve, both in business and in personal interactions.

Armando Leduc, CEO of Leduc Entertainment, discusses the importance of strategy and intentionality in video production and personal branding. He helps entrepreneurs make money by being found online, giving authority to their brand, and creating their customer journey.

Armando lost several clients in a short period of time, which led him to reevaluate his customer journey and make drastic improvements. He emphasizes the importance of connection and joint ventures in driving business and making an impact.

Takeaways:

• Videos without strategy and intentionality are pointless.
• Understanding the customer journey and creating educational touchpoints are key to closing deals.
• Challenges and failures are learning opportunities that can lead to growth and improvement.
• Connection and joint ventures drive an impactful business.