• Attribution Revisited - Steffen Hedebrandt

  • Sep 9 2022
  • Length: 46 mins
  • Podcast

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Attribution Revisited - Steffen Hedebrandt

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  • Summary

  • Marketing attribution has always been hot topic, but it was usually all about how much more data you could get. There's a new school of thought becoming popular now that attribution is misleading, distracting, and in some cases, impossible.

    So who better to talk to than the CMO and co-founder of an attribution platform, but also a marketer who understands the dark funnel and dark social - Steffen Hedebrandt.
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