“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Craft a roadmap for your career!

This guide explores self-assessment to identify your ideal path, navigate various career options, and discover the power of personal differentiation in achieving professional success.

Learn to stand out and chart your course to a fulfilling career.

Check out this trio of wisdom:

💦 How to develop your Career Plan.

💦 The Career choices you have, and how to decide.

💦 Why “being different” is vital to career success.

Today, the world is replete with claims like:— “We are better”— “We are the best”— “We are Number 1”— “We are the leaders”as ways of declaring what makes a person or an organization special or unique.

Unfortunately these are meaningless CLAPTRAP expressions promulgated by NARCISSISTS who find it necessary to declare what THEY think of THEMSELVES, rather than talk about how they create distinct value for others.

In this episode I share why “being the ONLY one who does what you do” that satisfies what other people CARE about is the true endgame for those who desire to take a position in their life, their career or in business that breaks away from the common crowd.

If you want to shine, be different to SERVE others and have THEM shine the light on you.