• Audience Research Revisited - Rand Fishkin

  • Aug 17 2022
  • Length: 45 mins
  • Podcast

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Audience Research Revisited - Rand Fishkin

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  • Summary

  • What it means to research your audience has changed a lot in digital marketing over the years, and we've allowed a lot of that audience understanding to be done by ad platforms and algorithms.

    So what does it mean to do audience research properly, then? I spoke with Rand Fishkin, CEO and cofounder of audience research tool Sparktoro, to get the answers.

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