Episodios

  • Unlock Scalable Growth: Marketing Hacks For Busy Audiology Practices

    Unlock Scalable Growth: Marketing Hacks For Busy Audiology Practices
    Jun 4 2024
    Hearing healthcare practitioners work hard to keep their practices busy. But more patients often equals less time for marketing, the very tool that brought them in. To avoid taking two steps back, practice owners must adopt smart marketing strategies instead of winging it. Having run and sold his successful practice, Brian Urban, President of CounselEAR, offers a unique perspective on the industry. In this episode, Brian will help us crack the code of sustainable practice growth. He delves deep into how to leverage marketing automation, tracking tools, and smart strategies to keep your practice growing, not scrambling. Brian Urban, Au.D., is the President of CounselEAR, an all-in-one system for practice management, reporting, record-keeping, and counseling. He also ran an audiology practice in Evanston, Illinois, before selling it in 2014. In this episode, Kevin and Brian will discuss: - The challenges he faced in growing his practice - The importance of building a strong professional network - The challenges of growing an audiology practice in 2024 - Extending a personal touch for patient retention - Seamless online scheduling with customization - How he stays on top of the latest audiology tech - Marketing essentials for practice owners - CounselEAR’s time-saving marketing automation tools - Tracking marketing efforts to ensure they’re converting to cash flow - His unconventional friend network hiring method - Tools for managing a remote workflow - The importance of working with trusted advisors when starting a practice - The value of mastermind groups - The impact of CounselEAR’s claims remittance feature - The importance of recurring revenue and diversified income streams - Starting a private practice with a clear value proposition - And other topics… Brian Urban, Au.D., is President of CounselEAR, an all-in-one system for practice management, reporting, record-keeping, and counseling. Previously owning an audiology practice in Evanston, Illinois, Brian has been active in the audiology field since 2000. He is a past president of the Academy of Doctors of Audiology and a distinguished fellow in the Audiology Academy of the National Academies of Practice. Brian has shared his expertise at many state and national conventions, covering topics such as patient counseling, documentation, HIPAA compliance, and physician marketing. Connect with Brian: Brian’s LinkedIn: https://www.linkedin.com/in/drbrianurban/ Resources Mentioned: CounselEAR’s website: www.CounselEAR.com Academy of Doctors of Audiology (ADA): https://www.audiologist.org/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    45 m
  • Banish Burnout and Double Your Profits with Audiology Assistants | Nichole Kingham

    Banish Burnout and Double Your Profits with Audiology Assistants | Nichole Kingham
    May 28 2024
    Sometimes, you need to ask for help. Or just hire it. Nichole Kingham of Audiology Academy has developed a widely used audiology assistant training program, ensuring practice owners can capitalize on the growth benefits of getting help. In this episode, Nichole will explain her reliable processes and procedures for hiring and onboarding assistant audiologists. She will also share her playbook for practicing at the top of the profession and growing successful practices. Dr. Kingham is the owner of Eastside Audiology and Chief Education Officer of Audiology Academy. She is passionate about developing practices and protocols, improving efficiency, marketing strategies, and training audiology staff. In this episode, Kevin and Nichole will discuss: - How her family history of hearing loss led her to audiology - How burnout led her to start Audiology Academy - Protocols for adding an audiology assistant to your practice - Her transition from employee to practice owner - The top three challenges she faced as a new practice owner - Cultivating solid patient relationships following a practice takeover - Why hiring an audiology assistant is a no-brainer for profitability - What to look for in an audiology assistant - The challenges of owning a practice - Her go-to marketing strategies - How leaning on experts can benefit practices of any size - Going outside your comfort zone to grow your practice - Talk tracks for effectively communicating with patients - And other topics… Nichole Kingham is the owner of Eastside Audiology and Chief Education Officer at Audiology Academy, an online audiology business training platform for practice owners. She is the past president of Washington State Audiology Academy and was a member of the 2012 James Jerger Future Leaders in Audiology class. Nichole has worked in private practice since 2003, where she hired the first audiology assistant in Washington State. She has trained and promoted audiology assistants since 2009. Connect with Nichole: Nichole Kingham’s Website: https://www.drkingham.com/ Nichole Kingham’s LinkedIn: https://www.linkedin.com/in/drkingham/ Resources Mentioned: Audiology Academy Website: https://www.audiologyacademy.com/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    37 m
  • Blueprint Solutions: 45% of Your Patients Will Buy Their Next Hearing Aids From a Competitor! | Henrik Nielsen

    Blueprint Solutions: 45% of Your Patients Will Buy Their Next Hearing Aids From a Competitor! | Henrik Nielsen
    May 21 2024
    If you’re stuck in a revenue rut, the culprit might be a need for better efficiency in your practice management. Office management software can simplify operations and enhance patient retention, yet the plethora of features may be daunting. Henrik Nielsen’s expertise and experience working with private practices make him an excellent guide for perplexed practice owners struggling to figure it out. In this episode, he shares solutions for optimizing practice operations and shares insights into the effective use of marketing automation for patient retention and revenue growth. Henrik Nielsen is the president of Blueprint Solutions, a software services company providing clinic management solutions for hearing healthcare professionals. In this episode, Kevin and Henrik will discuss: - Current challenges for the hearing healthcare industry - The rise of managed care - Managing the patient lifecycle with automation - Marketing automation for patient retention and increased revenue - The cost of no-shows - Effective marketing strategies that have worked for Blueprint’s clients - How practice owners can gain control of online scheduling - Strategies for growth and sustainability in 2024 and beyond - How Blueprint Solutions is exploring AI - Efficient practice operations - And other topics… Henrik Nielsen is the president of Blueprint Solutions, a software services company providing clinic management solutions for hearing healthcare professionals. Originally from Denmark, he spent most of his career in the hearing healthcare industry, starting with Oticon where he managed IT and operations for five years. He has also worked at Bernafon, GN ReSound US, Resound Marketing, and Unitron Hearing. Connect with Henrik: Henrik’s LinkedIn: https://www.linkedin.com/in/henrik-nielsen-2b49762/ Resources Mentioned: Blueprint Solutions Website: https://blueprintsolutions.us/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    37 m
  • Commit First: The Secret to Building Your Dream Practice | Erik Sorenson

    Commit First: The Secret to Building Your Dream Practice | Erik Sorenson
    May 14 2024
    Some hearing care providers struggle to take the first step in starting their dream private practice, while others feel stuck, unable to grow their practices to achieve the balanced life they desire. The common problem? Difficulty in committing. This isn't a flaw but points to the need for a better understanding of effective commitment strategies. This is where Erik Sorenson, author of Commit First, comes into play. As a coach with experience working with over 1,500 businesses and a former practice owner, he knows firsthand how to leverage commitment for practice growth. In this episode, Erik shares his frameworks for achieving big goals and breaks down how commitment is the key to achieving extraordinary practice growth. Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. As the co-founder of HearWorks and Platinum Partners, he is also involved in leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. In this episode, Kevin and Erik will discuss: - Erik's journey of commitment to his book - Why asking “how” can lead to short-term tactics and setbacks - The importance of clarity in a practice owner's vision - The concept of creating your ‘possible impossible’ - Leveraging focus for growth - How failure can lead to success - The necessity of 'uncommitting' to small tasks - The fear of success vs. the fear of failure - The impact of wrong commitments on growth - The ‘gift’ of procrastination - Erik’s framework for deciding what aspects of practice management to focus on - Strategies for hiring people who will commit - How a long-term mindset leads to success - Why masterminds work - And other topics… Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. He is also the co-founder of HearWorks, a hearing healthcare marketing, automation, and coaching company listed among the Inc. 5000 Fastest Growing Companies in America for 2022. In 2021, HearWorks launched Platinum Partners, a program offering leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. With a background in advertising, Erik has spent his entire career building businesses. Connect with Erik: Erik’s Website: https://www.eriksorenson.com Erik’s LinkedIn: https://www.linkedin.com/in/eriklsorenson/ Resources Mentioned: Erik’s Book, Commit First: The Key to Unlock Potential, Break Through Obstacles, and Gain Unlimited Power: https://www.amazon.com/Commit-First-potential-obstacles-unlimited/dp/B0C2RRQDS8 The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman: https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    45 m
  • My Vitals Pro: Turn Your Data Into Insights and Make Decisions With Confidence | Chelsea Treseder

    My Vitals Pro: Turn Your Data Into Insights and Make Decisions With Confidence | Chelsea Treseder
    May 7 2024
    Drowning in data, but starved for insights? Chelsea Treseder co-founded My Vitals Pro to help practice owners simplify data analysis without significant time investment. In this episode, Chelsea dives deep into how her interactive KPI dashboard helps practice owners make sense of the data. She also offers practical strategies for growing private practices and highlights emerging trends in the audiology industry. Chelsea Treseder is a co-founder at My Vitals Pro and the Vice President of Business Development for Pivot Hearing, a practice development group dedicated to helping hearing industry practices achieve sustainable growth. She is a seasoned medical device sales, strategy, and marketing professional with experience working across diverse industries, including diabetes, dental, orthodontic, and others. In this episode, Kevin and Chelsea will discuss: - Why she co-founded My Vitals Pro - Insights from her family’s 90-year legacy in hearing healthcare - Key metrics practices must focus on for sustainable growth - Maximizing marketing spend with My Vitals Pro - Better decision-making with My Vitals Pro - The role of coaches and advisors in contextualizing data - Automation as a tool for increasing appointment rates - Emerging trends in the hearing healthcare industry - Her unique people-focused approach to building a team - And other topics… Chelsea Treseder is a seasoned medical device sales, strategy, and marketing professional. With a family legacy of 90 years in hearing healthcare, she co-founded My Vitals Pro to provide specialized business intelligence solutions for audiology and hearing aid practices. She helped launch Lyric, the world's first invisible hearing aid, as part of the team at InSound Medical. She has also worked in marketing roles across diverse medical device industries, spanning diabetes, dental, orthodontic, and others. Chelsea is the Vice President of Business Development for Pivot Hearing, a practice development group dedicated to helping hearing industry practices achieve sustainable growth. Connect with Chelsea: Chelsea’s LinkedIn: https://www.linkedin.com/in/chelsea-treseder-88112422/ Resources Mentioned: My Vital Pro Website: https://myvitalspro.com/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    33 m
  • How I Grew From 2 to 7 Locations in 5 Years | Jason Leyendecker

    How I Grew From 2 to 7 Locations in 5 Years | Jason Leyendecker
    Apr 30 2024
    When a private practice starts to gain momentum, there’s often a scramble to keep up with growing demand. Jason Leyendecker, the owner of Audiology Concepts and the president of ADA, experienced this firsthand as he grew his practice to seven locations throughout Minnesota. In this episode, you’ll learn how Jason upheld his practice culture and patient relationships as he scaled his practice. He'll also reveal his top secrets for revolutionizing your marketing strategy and keeping abreast of industry trends to grow your practice. Jason Leyendecker is the president of the Academy of Doctors of Audiology (ADA). He owns Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He’s also the owner of the Tinnitus and Hyperacusis Clinic. In this episode, Kevin and Jason will discuss: - Why Jason became an Audiologist - How to strengthen your practice’s culture and philosophy as you grow - The mindset challenges Jason faced as he grew his practice - The hardest part about growing your practice in 2024 - Why you should focus on one niche within audiology - Jason’s secrets to building lasting patient relationships - How to leverage data automation - Marketing strategies for different patient demographics - Why you should switch to online scheduling - The benefits of joining audiology groups - And other topics… Jason Leyendecker is the owner of Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He’s also the owner of the Tinnitus and Hyperacusis Clinic and serves as the president of the Academy of Doctors of Audiology (ADA). He graduated from A.T. Still University in 2010. He started working with Audiology Concepts as a student under Dr. Paula Schwartz in 2008. In 2017, he bought the practice and plans to continue the legacy Dr. Schwartz created. He is also on the board of Minnesota Sight and Hearing. Connect with Jason: Jason’s Website: https://www.audiologyconcepts.com/amo-team/dr-jason-leyendecker/ Jason’s LinkedIn: https://www.linkedin.com/in/jason-leyendecker-00613190/ Jason’s Email: dr.leyendecker@audiologyconcepts.com Resources Mentioned: Academy of Doctors of Audiology (ADA): https://www.audiologist.org/ Selling With a Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098 Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    34 m
  • AudBoss: What I've Learned Serving 1300 Private Practice Owners | Amit Gosalia

    AudBoss: What I've Learned Serving 1300 Private Practice Owners | Amit Gosalia
    Apr 23 2024
    Feeling perplexed by the business side of the hearing industry? First-timers may feel confused about making partnerships work, while experienced practice owners might feel lost in managing a growing practice. Dr. Amit Gosalia, a seasoned and business-savvy audiologist, has been through it all, from buying and exponentially growing a practice to selling it at a good price. In this episode, he shares his top strategies for building a successful practice, highlights challenges in managing growth, and discusses the art of fostering long-lasting relationships with patients. Dr. Amit Gosalia is a business-savvy audiologist who has extensive experience running successful private practices. He has held leadership roles in audiology organizations and has received accolades from the American Academy of Audiology. He is also the co-founder of AudBoss, an online community for private practice owners. In this episode, Kevin and Amit will discuss: - His journey to buying his first private practice - How he tripled the revenue at his first practice - His ‘SMART Ear Goals’ approach for laying out practice goals - The importance of tracking KPIs - The impressive ROI from building relationships with physicians - His diversification strategy for staying busy independent of third-party payers - Fostering interprofessional collaborations for referrals - How to clearly define roles and responsibilities in a partnership - His challenges in managing a growing practice - His advice for struggling practices - Breaking down patient anxiety - His personable approach to patient care that results in 5-star reviews - The lost art of bedside manner - Why the lab coat is such a bad thing - And other topics… Dr. Amit Gosalia is an audiologist specializing in hearing loss and tinnitus at West Valley Hearing Center in Los Angeles. He previously ran Audiology Clinic, Inc. in Vancouver, where he experienced significant growth before selling the practice in 2017. Known for his commitment to patient care, he holds a board certification in Audiology and has received accolades from the American Academy of Audiology. He has held leadership roles in audiology organizations and has actively contributed to non-profits. He is also the co-founder of AudBoss, an online community for private practice owners. Connect with Amit: Amit’s Website: https://www.drgosalia.com/ Amit’s LinkedIn: https://www.linkedin.com/in/amitgosalia/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    45 m
  • How This Practice Owner Scaled Using Video Marketing | Madison Levine

    How This Practice Owner Scaled Using Video Marketing | Madison Levine
    Apr 15 2024
    Madison Levine, the owner of Levine Hearing, rapidly grew a successful practice by leveraging the power of video. In this episode, she sheds light on her patient-centric approach and shares her strategies for growing her practice with effective video marketing. Madison Levine is the founder of Levine Hearing, an independent provider offering hearing and balance services. She manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. Actively involved in hearing healthcare advocacy, she is a board member at the Levine Senior Center and dedicates time to educating on hearing loss in local eldercare facilities. In this episode, Kevin and Madison will discuss: - How she grew her practice quickly with video - Efficient video marketing - The value of regular structured meetings - Her approach to hiring the right people for her practice - Strategies for minimizing employee turnover - Her playbook for delivering a five-star patient experience - The biggest hurdle for practices starting now - Her best-kept secret for bringing more people through the door - Her data-led approach to social media marketing - Content optimization for different platforms and audiences - Her method for fostering a positive work culture - And other topics… Madison Levine is a second-generation hearing instrument specialist, serial entrepreneur, and social media influencer. She is the founder of Levine Hearing, an independent provider offering hearing and balance services with over 200 five-star Google reviews and an A+ rating from the Better Business Bureau. Madison manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. She is actively engaged in Listen Carefully, a national program advocating for hearing healthcare, and serves as a board member for the Levine Senior Center. Madison also dedicates time to educating on hearing loss and hearing aids in local eldercare facilities. Connect with Madison: Madison’s Website: https://levinehearing.com/ Madison’s LinkedIn: https://www.linkedin.com/in/madison-levine-2b961317/ Madison’s Email Addresses: madison@integrateideas.com, madison@levinehearing.com Resources Mentioned: Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056 Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863 Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
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    39 m