Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to be talking about some things you should stop doing. So I’m going to talk about taking some things off your plate.

There is a time and place for social media, but you need to not get sucked into it and spend a ton of time on it. Only spend as much time on it as necessary.

Personally, I’ve found taking the apps off of my phone and logging out on the internet browsers, to keep the temptation of checking them at bay.

That means not only cutting back on one promotion method, it’s better to go deep on 2-3 promotion channels, than spread yourself thin and not get anywhere on 4-6 channels. It also means not trying to cover all the topics on your site.

Stick to one thing and do it really really well before branching out to other topics.

This goes along with my first point because chances are social media is a task or action with a small return on the time invested.

So what else do you spend a lot of time on that doesn’t really produce a result that was worth the time you put in? That is something you should be asking yourself about everything you do.

For me, one thing I do that doesn’t really move the needle, is constantly tweaking my site.

Sure there is a time and place for tweaking a website, but there also comes a point where it just becomes a procrastination method…

“I can’t send out publish more posts until I get this one thing on my website fixed”

Ever heard of the 80/20 rule? It says that 80 percent of your results come from just 20 percent of your work.

Well, what if you really focused on the type of work that made up the 20%? Could you work less and earn more? Yes, yes, you could.

I have on more than one occasion worked 70 hours a week, when I was a full-time entrepreneur, living alone, it became particularly more common for me to do so.

It was awful.

Part of why it would happen was because there is always more work I can be doing, I’m never really “done”.

The other reason I was working so much? Parkinson’s law.

Parkinson’s law states that work will expand to fill the time you give it, meaning if you give yourself four hours to write an article it will take at least four hours.

If on the other hand, you set a limit of one hour, it will take about an hour.

Setting boundaries not only helps in making you focus to do your work meaning you get more done in less time but also helps you to find work-life balance.

I also found that once I was tired it took me way longer to get things done, than if I were to just stop take a break, recharge and start again later.

So those are my suggestions of things you should stop doing:

• Stop wasting time on social media
• Stop trying to do everything and be everywhere
• Stop doing things that produce small returns, and
• Finally, stop working all the time

I hope these tips help you feel better about pushing things off your to -do list and giving yourself a break. Join me next week for when I share some simple SEO tweaks you can do to help you your site, I’ll talk to you then.

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