On episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How) and Amy Fuller (board director and former Chief Marketing and Communications Officer of Accenture) about how to better define personal branding to advance you career.  The pair discuss the innate tensions around the need to be findable in a platform age, how to balance consistency and complexity, and how to build a reputation alongside a personal story.

In this episode of the BRITE Ideas podcast, JP and Matt speak with Kaaren Hanson (Chief Design Officer, Consumer and Community Banking, JPMorgan Chase) who shares her insights and actions of a systems-thinking approach to design truly great customer experiences. Hanson notes that organizational silos are still a major hurdle to brands developing truly great customer experiences, and she shares some structural and motivational steps she has taken at Chase to better connect the data and creative executions on experience in the hopes these can inspire other organizations. 

On Episode 15 of the BRITE Ideas podcast, Matt and JP spoke with Leland Maschmeyer and Brian Collins, co-founders (and CEO and CCO respectively) of COLLINS.  The pair dive deeply into the necessity of uniting business models, consumer behaviors and attitudes, and strategic foresight with design to effectively communicate the now and future vision of any brand. In particular, they highlight the value of building a great product from which all the value-based and brand identity considerations can then follow. They also highlight the need for global businesses to focus on regenerative practices to balance the inevitable tensions between growth and environmental and social sustainability.