Episodes

  • The Organic Spirits Revolution: Unveiling the Story Behind Square 1 with Allison Evanow
    Aug 22 2023

    In today's episode, we have a special guest, Allison Evanow, the founder and CEO of Square 1 Organic Spirits. Allison shares her journey as a brand representative and the unique aspects of Square 1 that sets it apart from other bottles in the liquor store. From being the first all-organic spirits company in the country to utilizing real certified organic botanicals, Square 1 brings authenticity and credibility back to the vodka category. Join us as Allison takes us through her day-to-day experiences, dispels misconceptions about the brand, and shares her goals for the future. Stay tuned to learn more about Square 1 Organic Spirits and how to get in touch with Allison. Let's dive in!

    Allison Evanow is a pioneer in the organic spirits industry, being the founder of the first all organic spirits company in the country. Committed to authenticity, Allison ensured that everything her company produced was USDA certified organic. Setting themselves apart in the spirits market, their products are made exclusively from 100 percent organic rye, sourced from farms in Montana and distilled in Eastern Idaho. Unlike other vodka brands that used artificial flavors, Allison's focus was on using real certified organic plant-based botanicals in their spirits. Her line, including the popular straight organic Ryvodka and botanical organic Vodka, was one of the first to bring this natural and pure approach to the market. Allison's dedication to organic farming and her commitment to providing consumers with high-quality, genuine spirits has made her a respected figure in the industry.

    Jason Littrell, brand, title, territory, rep, Allison Evanow, Square 1 Organic Spirits, bartenders, retail community, liquor store, bottles, special, different, USDA certified organic, spirits, rye, farms, Montana, Eastern Idaho, farm to glass, bulk based spirits, authenticity, vodka category, creams, cakes, cookies, candy, fake ingredient, chemical concoctions, plant based botanicals, straight organic Ryvodka, botanical organic Vodka, day in the life, market, distributors, brokers, accounts, certified organic, farmers, workers, chemicals, sprays, herbicides, pesticides, real ingredients, favorite part, consumer, cocktails, events, trade, brand ambassador, administrative part, running numbers, cash flow, brand misinformation, preconceptions, misconceptions, vodka category, bulk grain, technical profiles, credibility, authenticity, eye roll category, small, quality, attention to detail, clean spirit, raw strawberry, organic farming, fermentation, distillation process, sustainable approach, certified organic seal, goals, consumers, women owned company, raise capital, trade support, small independent brands, trade word, contact info, email, website, nonalcoholic cocktail mixers, canned ready to drink cocktails

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    10 mins
  • Who's My Rep? April Wachtel on Brand Building, Work/Life Balance, and Building Non Alc Distribution
    Sep 6 2022

    We're a big fan of April's at WMR. April is a deep thinker and passionate entrepreneur building Cheeky Cocktails from the ground up. In this conversation, April shares what she has learned about productivity through balancing personal interests, expanding the distribution footprint of Cheeky Cocktails, and her thoughts on the mission-driven moniker.


    Be sure to check out her compelling conversations on the Movers and Shakers Podcast, as well as her talk "Be the Change you want to See in the World" at the Supplier Summit.

    https://cheekycocktials.co

    https://www.linkedin.com/in/april-wachtel-33573121/

    https://open.spotify.com/show/12O8irzw7OrTPF28o9gXGT

    https://event.suppliersummit.com/talks/be-the-change-you-want-to-see-in-the-world/


    ***


    WMR is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net


    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://events.suppliersummit.com

    Jason on Instagram: https://www.instagram.com/jasonlittrell

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    14 mins
  • Interview with Chris Maffeo of MaffeoDrinks.com - Building brands from the ground up.
    Aug 29 2022

    Having grown up in the corporate beer world, Chris wanted to lend his talents to independent spirits producers to build their brands from the ground up. His incredible strategy called Winning With Drinks is shared weekly in his newsletter. Highly recommended!

    https://maffeodrinks.com

    https://www.linkedin.com/in/christianmaffeo/

    https://www.whosmyrep.net/hlavn%C3%AD-m%C4%9Bsto-praha/vinohrady/maffeo-drinks-s-r-o


    ***

    Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://events.suppliersummit.com

    Jason on Instagram: https://www.instagram.com/jasonlittrell

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    28 mins
  • Frances Gonzalez walks us through Vegan Wines, and how to build a Wine Portfolio.
    Aug 22 2022

    In this episode of Who's My Rep we talk with Frances Gonzalez of VeganWines.com.

    Learn how to source and import wines based on a set of principles and a lifestyle.

    We talk about distribution, importing, sourcing, and even a new innovation in the pipeline.

    Frances on Instagram: https://www.instagram.com/francesgonzalez_newyork/ https://www.veganwines.com


    Register for the Supplier Summit for free at https://event.suppliersummit.com -- Begins September 12!


    ***

    Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://events.suppliersummit.com

    Jason on Instagram: https://www.instagram.com/jasonlittrell

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    22 mins
  • Who's My Rep? - Logan Ronkainen on Brand building, Brand Partnerships & Sustainability.
    Aug 15 2022

    Logan walks us through the origin of Punch and Pie and how he built relationships with brands to help both find new audiences. Later on he took Punch and Pie on the road to integrate brands, with advanced technology, art, and sustainability initiatives.

    https://www.whosmyrep.net/new-york/brooklyn/consultants/logan-ronkainen

    ***

    Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://events.suppliersummit.com

    Logan on Instagram: https://instagram.com/loganronkainen

    Jason on Instagram: https://www.instagram.com/jasonlittrell

    Jason on TikTok: https://tiktok.com/@teamlittrell

    liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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    22 mins
  • Andrew Friedman from Industry Spirits on How Reps make Brands, and Organic Growth
    Aug 8 2022

    Andrew Friedman from Industry Spirits walks us through how he is building his well spirits brands through a clear and strong brand ethos, community-centric brand building, and how he transitioned from being a bar owner, to a brand owner and distributor.

    WMR Profile: https://www.whosmyrep.net/washington/mercer-island/brands/andrew-friedman

    YouTube: https://www.youtube.com/watch?v=YQJT4GXeOmo

    Podcast: https://pod.co/whosmyrep/whos-my-rep-andrew-friedman-from-industry-spirits-on-how-reps-make-brands-and-organic-growth

    ***

    Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net


    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://event.suppliersummit.com

    Industry Spirits on Instagram: https://instagram.com/industryspirits

    Industry Spirits: https://www.industryspirits.com

    Jason on Instagram: https://www.instagram.com/jasonlittrell

    Jason on TikTok: https://tiktok.com/@teamlittrell

    liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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    31 mins
  • Sara Copeland shares How to Talk to a Distributor Rep and How to Order
    Aug 1 2022

    ***CORRECTION: The information about the unnamed rep (bleeped out) was incorrect, and contained false information***

    This no holds barred interview with Sara Copeland uncovered how distributors really work, and how to get the most out of your relationship with your beer/wine/liquor rep in New York State.


    She shares war stories and insider information as only an experienced Channel manager for a major portfolio would know.


    Take a peek under the hood and see what a real rep in New York deals with.


    ***

    Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://events.suppliersummit.com

    Jason on Instagram: https://www.instagram.com/jasonlittrell

    Jason on TikTok: https://tiktok.com/@teamlittrell

    liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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    27 mins
  • Who's My Rep? Sarah Murphy shares how to Solve Staffing Issues and Company Culture Strategies
    Sep 12 2022

    Supplier Summit Preview!!!

    • CEO of Mobile Bev Pros
    • Mindset Coach
    • Visit Sarah on LinkedIn

    As a seasoned leader and leadership educator, Sarah has an extensive and prosperous tenure that involved climbing corporate ladders in several different verticals. Throughout these successful ventures, I found myself drawn to the notion that there is power in the knowledge I have acquired through my corporate trials and tribulations. Therefore, I decided to take the extensive business leadership experience that I worked tirelessly to achieve and teach future generations of leaders and entrepreneurs the processes of navigating through the entrepreneurial and corporate worlds with ease, grace, and preparedness.

    My primary goal is to challenge people to question the status quo so that they’re constantly pushing the boundaries of “what is” towards the “what could be.” Successful businesses and business leaders of tomorrow are people-focused, service-oriented, and flexible. These are the tentpoles of my developmental programming. Additionally, I bring with me a senior track record as an unabashed, attentive, and results-oriented leader who prides herself on creating innovative, individualistic, and practical solutions that help people thrive.

    Having built comprehensive and successful leadership development programs at such international companies as Postmates and Bar Magnolia, I deeply understand the extensive and strategic planning needed to nurture team leaders into managerial candidates. Throughout this process, and many akin to this, I devised robust curriculums that emphasize team lead communication, decision making, and extensive coaching skills. While educating these professionals, I established a solid foundation in the six pillars of a successful and scalable business: marketing, sales, operations, client experience, profitability, and mindset. Furthermore, I helped driven and passionate business owners to hone in on their visions to find the apex where creativity, pragmaticism, and ingenuity meet.

    Through education and training courses, I hope that I can leave a permanent mark on my students, being the guiding force that helps foster individuality, a spirit of invention, and a confident sense of point of view through a marketplace.

    If you would like to connect or know more about my professional story, please send me an InMail message or email me at sarah@sarahmmurphy.com.

    **

    WMR is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

    Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

    Who's My Rep on Instagram: https://instagram.com/whosmyrep

    Supplier Summit: https://events.suppliersummit.com

    Jason on Instagram: https://www.instagram.com/jasonlittrell

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    30 mins