• Barbie: Changing The Doll Market

  • Aug 7 2023
  • Duración: 14 m
  • Podcast

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Barbie: Changing The Doll Market

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  • Resumen

  • In this episode of "Blueprints in Marketing: Learning from the Classics," we delve into the fascinating marketing journey of Barbie, the doll that transformed the toy market and revolutionised the way children play. Discover how Ruth Handler and Mattel identified a gap in the market and took a bold risk to create the first adult-like doll. Learn how their innovative marketing strategies, deep understanding of their audience, and creation of a captivating brand universe led to the global success of Barbie. This episode offers timeless lessons on market research, risk-taking, customer understanding, and brand storytelling, demonstrating their power in shaping not just marketing campaigns, but also entire industries.

    This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Join us on this intriguing journey, as we learn from the classics to illuminate the path for future marketers.
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