Season 1 - How powerful can the Internet be? Two sides of the coin of the internet. 

Episode 1 - Barbie Unboxed: Own the Narrative or Let Others Own It For You.

Today’s Episode is focused on helping you see how you can create a perception about your brand in the minds of your audience and customers by controlling the narrative and consistently owning it through how you invest in your marketing, content marketing, and promotions as well as the products and services that you create. This perception is called your “brand message”

Every business and every product need to create and own their narrative else their audience will create it for them without them even realizing it and the internet is a great tool in the overall toolbox to own this narrative and get people to see your brand the way you want them to.

Read the Article where I shared the breakdown of the marketing and launching strategy of the 2023 Barbie movie launch.

If you learned something from today’s episode, kindly share a snippet of your favorite part and tag us on Instagram @buildbeyondtheinternet and @digitalcreatorchic_

You can always contact us via email at bbipodcast@thedigitalcreatorchic.com

See you In EPISODE 2 SEASON 1 next Friday.

Your Execution Partner: Lucky Elohor; Digital Creator Chic.