About This Episode

In this episode I am delighted to be in conversation with Karen Wilkinson, inspiring and award winning Marketing Director. We delve together into:

1. The power of connecting with your Values & Purpose
2. How knowing your Strengths and not sweating your weaknesses is the best way to Focus and Fly
3. Why Courage & Belief and Stepping out of your comfort zone is all part of being Brave
4. Adventure Seeking - On seizing the day and going for it!

Karen’s three key encouragements to leaders looking to Be Brave, Fly and Focus

1. Unlock the power of maximising your strengths - Acknowledge what support you need to be at your best - people who compliment you, your support team. And be mindful of overusing your strengths!
2. Feel the fear and do it anyway - The immense power in self belief, power of possible, managed risks, seeking growth opportunities, believing in others. Accept not everything will go to plan...that's ok! Adapt, pivot, change if you need to…. That’s all part of a Marketing Leaders toolkit.
3. Stay curious, embrace adventure.. And smile - The world, our teams, our customers (next gen!)technology is all changing. Stay curious, we’ll never ‘know it all’, seek adventure and find enjoyment in all you do . After all, we work, love, live to find fulfilment, growth and connect with our values .. whilst having fun along the way!

About Karen

Karen is a passionate marketing leader - with over 25 years of experience working in consumer products and financial services & banking. Most recently Marketing Director for AkzoNobel, parent of Dulux for 9 years. Adding colour to lives and creating beautiful living spaces.

Currently with Evergreen Garden Care as Marketing Director UK&I, where she continues to connect with her passions for colour, growth and being outdoors.

She graduated from Dublin City University with BA in international marketing and languages, and has worked, lived and studied in Ireland, Spain, Germany, Austria and Slovenia.

Karen lives in Buckinghamshire with her husband and is a parent to two teens. Their 19yr old son is on a solo adventure in Japan, and 18yr old daughter is preparing for A levels. Together they teach Karen to have fun, be brave and practise what I preach (to them!).

She loves being outdoors and being active… running, cycling, hiking, swimming, skiing, walking! And never says no to a challenge with friends.

She is always seeking new learning, travel and adventures.. Ice skating, painting, and has climbed 2000m mountains, cycled through the Alps and Dolomites, enjoys kayaking and cold water swimming.

Connect with Karen

LinkedIn: Karen Wilkinson

To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com

A big thank you to my support team at the Conscious Marketing Group for helping me with all the marketing of the podcast, to Coco O’Brien for the wonderful intro and outro music, for the lovely design, and for the excellent editing and sound production.

To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.