The following guest sits down with host Justin White:

• Diane Luongo-Gazich, Sr. Loan Advisor – C2 Financial

During one of the most challenging mortgage markets the industry has seen, a veteran loan originator decided to reinvent herself. The plan – host an event and invite as many financial professionals as possible. What was the result and how has it impacted her business? Tune into Episode 68 of Good. Better. Broker. as we sit down with Diane Luongo-Gazich to find out how she’s become a referring source for everyone in her sphere of influence.

In this episode of the Good. Better. Broker. podcast, you’ll find out why offering business to referral partners without asking for business in return is a successful long-term strategy.


In this episode, we discuss ...

• 1:34 – why Diane values partnerships over relationships with referral sources
• 2:26 – the questions Diane asked about reinventing herself
• 3:11 – why Diane sees herself as an advisor on all financial matters
• 4:07 – how Diane came up with the idea for the event that changed her business
• 6:08 – why Diane focuses on referral partners other than real estate agents
• 8:33 – the event Diane organized and how she marketed it
• 10:02 – why the event became an “aha” moment for Diane
• 10:34 – Diane’s strategy for staying in touch with past clients
• 11:57 – how Diane offers business to her referral partners
• 13:25 – the reaction Diane gets when she refers business out
• 15:50 – the impact of Diane’s networking efforts on her professional growth
• 17:18 – Diane’s advice for expanding your sphere of influence
• 18:36 – Diane’s message for improving as a loan officer


Resources mentioned in this episode:

Success Track
BNI Groups


Show Contributor:

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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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