Behind The Edit

By: The Local Edit
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  • Summary

  • We live in a very edited world and even though editing can be a good thing, Behind The Edit exists to explore what lies behind the edited, the pretty, and the perfectly polished. What goes into crafting beautiful products or building a brand loved by so many? What challenges do entrepreneurs face while growing their businesses? And how do these experiences shape them as human beings? This is a podcast about the real stories behind inspiring local brands. From growing a brand and running a business amidst the uncertainties of COVID-19, to the process of designing products, bringing them to market, and the unexpected life lessons learned along the way. Behind The Edit, uncovers the various paths one can take on this personal and transformative journey. Through a series of conversations, creative pioneer Christine Meintjes sits down with South African creators to take a peek behind-the-scenes and gain insight into what it takes for each guest to build — what seems like — a perfectly edited brand.
    2021 The Pretty Blog Pty Ltd
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Art Economics Leadership
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Episodes
  • Jinae Heyns | Matsidiso

    Jinae Heyns | Matsidiso
    Jun 17 2021
    Jinae Heyns's journey to building Matsidiso — an African inspired luxury shoe brand — is in true Behind The Edit style, an unconventional one. Not only is Jinae an American gal living in South Africa, but she's also a digital marketer turn shoe designer. After lengthy deliberations about her mother-in-law's dancewear factory's future, Jinae and her husband decided to pivot the business into a shoe factory in 2017. With no prior experience in the shoe industry, what Jinae has learned and achieved in less than five years is truly remarkable. In the final episode of season one, Jinae gives Behind The Edit an audio tour of her Cape Town-based shoe factory's intricate workings and shares openly about the past few years' most challenging discoveries. Tune in to episode eight to hear Jinae share about her realistic take on the various layers of profitability versus sustainability and the importance of finding a balance between the multiple considerations that impact a business' holistic sustainability. Jinae also talks about having a healthy business ecosystem and happy employees, why breathing is an essential component to running a business successfully, being open to pivoting your business when needed, and why starting small is the best way to grow your brand.
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    58 mins
  • Karin Rae Matthee | Dear Rae

    Karin Rae Matthee | Dear Rae
    Jun 3 2021
    As the founder of Dear Rae — a handcrafted jewellery design studio based in Cape Town — and one of the first artisanal jewellers in South Africa, Karin Rae Matthee needs no formal introduction in the design world. Since the inception of the brand in her parents' home back in 2010, Karin has had a truly magical journey in growing her brand: From recently opening up a beautiful showroom on Bree Street to implementing environmentally-conscious design practices to scaling her business and employing sixteen artisans and operational staff. If you're curious to know what it takes to build a successful brand from scratch, listen in to Behind The Edit to hear Karin share about the early days of building Dear Rae, the importance of an open and honest work environment, and finding freedom in separating herself from her brand. In this episode, Karin also talks about her creative process when birthing a new collection, the impact of having a support structure when running a business, and how the art of observation can turn an unsuccessful moment into a learning experience.
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    44 mins
  • Luke Pedersen | Pedersen + Lennard

    Luke Pedersen | Pedersen + Lennard
    May 20 2021
    Luke Pedersen created his dream job. Due to a lack of product design opportunities in the country, Luke, alongside his university buddy and business partner, James Lennard, founded Pedersen + Lennard in a garage back in 2008. More than a decade later, their furniture design company based in Cape Town has more than 30 employees and roll out 50 - 60 projects every week. With an Interaction Design master's degree from Mälmo University in Sweden and familial ties to Denmark, Luke brings a Scandinavian touch to all Pedersen + Lennard products. Tune into episode six to hear Luke share more about his connection to Scandinavian design and his intention to design timeless furniture that can be passed down for generations to come. Luke also candidly talks about the design of their infamous bucket chair, the role of conversation in his design process, the intimate partnership between design and production, and why attitude is key when training others.
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    1 hr and 17 mins

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