• Behind the Business: Making the Most of Opportunities, Building a Community, How Building a Brand Has Affected Our Lives

  • Jul 23 2024
  • Length: 49 mins
  • Podcast

Behind the Business: Making the Most of Opportunities, Building a Community, How Building a Brand Has Affected Our Lives

  • Summary

  • On this episode, we reflect on the highs and lows of our entrepreneurial journey with Underdog. We discuss the initial hurdles of our first significant partnership, sharing insights on seizing opportunities and presenting our best selves, regardless of circumstances.

    The conversation turns to the core philosophy of building a business through community, emphasizing the importance of relationships over mere product movement. Hear about the unexpected call to compete in the DEKA race, where Joey secured 3rd place in the Ruck division, exemplifying the spirit of embracing challenges.

    The episode also explores personal sacrifices and the relentless drive needed to push a startup forward, concluding with a light-hearted discussion on what Underdog's theme song might be. Join us for an episode filled with personal stories, professional insights, and the ethos that defines being an underdog.


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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

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