• Behind the Business: Our First Production, Unrelenting Conviction of Success, and Learning On the Job

  • Jul 3 2024
  • Length: 22 mins
  • Podcast

Behind the Business: Our First Production, Unrelenting Conviction of Success, and Learning On the Job

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  • Summary

  • In this episode of Underdog Podcast: Behind the Business, we dive deep into the wild journey of our first production of Underdog Energy in Georgia. We recount the non-stop hustle that had us recording a podcast at 1:30 in the morning, grabbing food at 3 AM, and catching a quick 45-minute nap before heading to production at 4 AM. After overseeing production and having the product in our hands for the first time, we powered through a full body workout for the launch photoshoot before making our way back to the airport. Tune in to hear the behind-the-scenes chaos, the adrenaline-fueled schedule, and the relentless drive that fuels Underdog Energy. There's also plenty of lessons learned throughout.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

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