The best social sharing snippet from this interview is by far... "podcasting is vulnerable, and it's something that will bring up a lot in you, but that's something you should lean into rather than running away from. And so I hope that, Maybe someone builds up that courage to just put out the first episode, outline it, try it as a live, and then create that podcast and start that, that journey of owning your voice, owning that you do have something to say for yourself."

In this episode, Isabella Sanchez Castañeda, Podcast Strategist & Ghostwriter, talks about the advantages of podcasting for small businesses. Isabella shares insights on building trust with customers through podcasting, the importance of content repurposing, and common mistakes to avoid. She talks about the significance of niche content, maintaining authenticity without oversharing, and managing the fear of negative feedback. Isabella also shares her experience in podcast strategy, her background in journalism, and her journey into the podcasting business. All the practical advice for small business owners considering starting a podcast.

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