Isabella Thrupp is the co-founder of Prinking in Pindan (IG: @prinking.in.pindan), a unique denim brand inspired by the rugged beauty of the Kimberleys in Australia. With a background deeply rooted in the station lifestyle, Bella sought to create a side project that combined her passion for fashion and her practical needs on the station, which her partner manages.

The idea for Prinking in Pindan emerged from a simple necessity: durable, comfortable, and stylish jeans suited for long days on the land. After months of designing, sampling, and refining, Bella launched the brand's first product, 'The Relaxed Pindans,' which sold out in just 15 minutes, highlighting the demand for their thoughtfully crafted denim.

The journey wasn't easy; each step involved meticulous attention to fit, style, and quality, with every sample shipped from the US. However, the overwhelming response to their initial launch spurred her on to expand the line, including the upcoming 'The Original Pindans' and a men's collection. Through Prinking in Pindan, Bella continues to blend the essence of the Kimberleys with a touch of style, embodying a unique lifestyle brand that resonates with their community and beyond.

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