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In this episode of Better Skills. Better Doctors. I'm making the case that trying to be everything to everyone is one of the most common and costly mistakes practitioners make in their businesses.

Using a very real lunch experience at an overwhelmingly large menu restaurant as the jumping-off point, I get into why scattered messaging dilutes your value, why niching down actually brings in more of the right patients, and how to tell whether your decision to treat everyone is coming from abundance or from fear.

Download my new e-book Outgrown: The Chinese Medicine Physician's Guide to Building a Business That Reflects Who You've Become

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode of Better Skills. Better Doctors. I'm coming off knee surgery and keeping it short, but I had something on my mind worth saying.

After a week of WAY too much scrolling, I kept running into the same pattern: people dismissing success stories as luck, privilege, or circumstance. I get into why that framing is both inaccurate and disempowering, and why taking full accountability for your results, no matter your starting point, is actually the most powerful choice you can make.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode of Better Skills. Better Doctors. I'm making the case that a packed schedule and a waiting list are not a mark of success: they're a sign you're undercharging.

I walk through why the high-volume clinic became the profession's default image of success, why busyness is keeping so many practitioners trapped as employees in their own businesses, and why raising your prices is only half the solution. The other half is the identity work that makes it stick.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode of Better Skills. Better Doctors. I make the case that the Chinese medicine profession doesn't have an external problem, it has a business problem.

I break down why 60 to 70% of licensed acupuncturists leave the field, why blaming the patriarchy or lack of insurance reimbursement misses the point, and why the women who dominate this profession are the ones who have to lead its reinvention.

This is a call out, and it comes from a place of love.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode of Better Skills. Better Doctors. I sat down with Tara Tonini who specializes in women's health and postpartum care.

Tara built a high-touch, in-home postpartum offering that blends TCM clinical care, herbal medicine, and specialized cooking, and she grew her package from $2,500 to $9,800 while hitting six figures within eight months of graduating.

We talk about why a high-volume clinic was never the answer, a failed commercial lease negotiation, the cost of staying too long in the wrong income stream, and how coaching helped her trust her vision and raise her prices.

Tara's website: https://www.taratonini.com/

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode, I share what happened when I injured my knee right as my powerlifting training was peaking and how fast I spiraled into frustration, self-pity, and a full-on slump.

But this isn’t really about my knee. It’s about what happens when you commit to something meaningful, like building a practice, competing, growing your business, and then hit the part no one talks about: The valley of despair.

I break down the emotional cycle of change, why your survival brain wants you to quit, and why most practitioners abandon the plan the moment it stops feeling exciting.

Success is not built at the top of the mountain. It’s built in the valley. If you’re discouraged, bored, doubting yourself, or tempted to pivot again, this episode will help you understand why that feeling might actually mean you’re exactly where you need to be.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode of Better Skills. Better Doctors., I unpack why so many Chinese medicine practitioners struggle to say how much money they actually want to make, and why that hesitation is not a math problem but an identity problem.

We explore the cultural, professional, and gender-based money scripts that shape our relationship with wealth, why “I don’t want to be rich” is often loaded with hidden meaning, and how under-earning in this profession is tied to deeper beliefs about worth, safety, and morality.

Money is not greedy or noble. It’s a neutral tool and the oxygen of your business. If your practice is part of your purpose, you cannot fulfill it while under-resourced.

This episode challenges you to confront your money identity, define your number clearly, and stop pretending it doesn’t matter.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.

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In this episode of Better Skills. Better Doctors., I share a story from early in my career when I sublet out of two clinics and thought I was being smart by “hedging my bets.” What actually happened was predictable: split focus, slow growth, wasted energy, and no real momentum.

I unpack why trying to keep all your options open feels safe but is one of the most expensive mistakes practitioners make, especially when building a practice.

Indecision drains your attention, and attention is your most valuable asset. I explain why the cost of the wrong decision is almost always lower than the cost of no decision, how fear disguises itself as responsibility, and why committing to one direction is often the fastest way forward.

If you’re stuck juggling locations, ideas, or contingencies and wondering why nothing is clicking, this episode will help you understand what’s really holding you back.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.