And you, what would you do for ESG? For Franck Bermond, there's no hesitation: 𝘁𝗵𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 "𝗦" (Social aspect).

Ufi Ibrahim, Founder and CEO of the Energy & Environment Alliance, agrees:

🎙 "𝘍𝘰𝘳 𝘺𝘦𝘢𝘳𝘴, 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘪𝘵 𝘱𝘭𝘢𝘺𝘴 𝘢𝘴 𝘢𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘦𝘤𝘰𝘯𝘰𝘮𝘺.

𝘐 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘪𝘧 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘰𝘶𝘳 𝘱𝘰𝘸𝘦𝘳 𝘵𝘰 𝘥𝘰 𝘨𝘰𝘰𝘥, 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘚.”

Interested in hearing their discussion on this topic?

🔊 Tune into the latest episode of our hashtag#BeyondAccorInvest podcast: '𝗘𝗦𝗚: 𝗕𝗼𝘅-𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗼𝗿 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?'

If you enjoyed it, please leave a review and don't forget to subscribe so you won't miss any episodes!

#AccorInvestPodcast #BeyondAccorInvest #ESG #Sustainability #PositiveHospitality

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ESG... three letters that have been causing quite a stir.

The introduction of the CSRD - the EU Corporate Sustainability Reporting Directive - has further amplified this buzz.

Last year, King’s College London and the Energy & Environment Alliance conducted an extensive study to assess the current ESG mindset of over 200 hospitality industry leaders worldwide.

The report highlights significant debate, skepticism, and even confusion about ESG. It also reveals a broad consensus among these global industry leaders that the usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

In this new episode of Beyond AccorInvest, we invite you to explore the challenges and opportunities businesses face as they align with ESG criteria.

Discover how sustainable practices can be effectively measured and integrated into the core strategies of businesses, both large and small.

Engage with the concept of 'business as unusual' and how it shapes the future of the industry in response to global environmental and social crises.

Join our host Vik and our guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance, discusses the coalition’s efforts to unite the hospitality industry towards sustainable milestones through rigorous ESG leadership. What does it take to transition an entire industry towards sustainability?

• Franck Bermond, VP of Design and Construction at AccorInvest, shares insights on integrating sustainability into every aspect of business operations, from building design to daily hotel management. How does AccorInvest align its strategy with its sustainability goals?

Tune in to gain a comprehensive understanding of how the hospitality industry is pivoting towards sustainability, driven by expert insights and real-world applications.

Whether you’re an industry professional, an investor, or simply interested in the intersection of business and environmental ethics, this episode offers valuable perspectives on making sustainability a profitable and ethical endeavor.

In the end, the future isn't just about meeting expectations; it's about redefining them.

Interested in how AccorInvest embeds ESG into its core strategy? Explore the 2023 AccorInvest ESG Report, 'Positive Hospitality: From Commitment to Action', and see our sustainability efforts in action.

If you like this podcast episode, please leave a review and to find out more about AccorInvest, head to LinkedIn. In the meantime, dream, dare and take care.

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“No ESG, no money! End of story.” On this matter, our two guests, Ufi Ibrahim and Franck Bermond, agreed.

The usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

But what does 'doing business as unusual' mean? Does everyone understand what this means and how ESG can help make this change? Sometimes, it seems that confusion overshadows the status quo.

Want to explore this subject with us? Tune in to our host Vik and our two guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance.

• Franck Bermond, VP of Design and Construction at AccorInvest, responsible for driving the Group's ESG strategy.

Mark your calendar for June 17th for the third episode of Beyond AccorInvest.

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