• Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences

  • Jul 15 2024
  • Duración: 48 m
  • Podcast

Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences

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  • Resumen

  • Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.

    In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.

    Links mentioned from the podcast:

    • Justin Breton’s Twitter
    • Walmart Realm Website

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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