To learn more about McCann Athlete Therapy, connect with Natasha on Instagram or book her services through WSF.

Join us on this exciting episode of Beyond the Rodeo as we sit down with Callie Adams, the Director of Events at Montana Silversmiths and longtime friend of Western Sports Foundation. Growing up in a family of big game outfitters, Callie developed a profound respect for nature and animal stewardship, which later led her to participate in 4-H and FFA, and compete in college rodeo and rodeo queen pageants. Callie shares her journey into the world of silversmithing, starting with an opportunity at the Wrangler National Finals Rodeo in Las Vegas, which blossomed into an 18-year career with Montana Silversmiths. Through her experiences, we explore her passion for rodeo, horses, and her influential role at Montana Silversmiths.

Listen in as Callie takes us through her professional journey at Montana Silversmiths, from her beginnings in the marketing department under Judy Wagner's mentorship to her transition into a sales role. Discover how pivotal moments brought her back to the company, where she now balances marketing and sales, focusing on events and sponsorships. We also highlight the global reach of Montana Silversmiths' products, their presence in Western stores across the US and Canada, and the process of creating custom products like buckles and jewelry for customers.

In this episode, we also explore the impactful partnership between Montana Silversmiths and WSF, showcasing their commitment to athlete wellness and community contributions. Callie shares stories of participating in fundraising events, such as "Dancing with the Rodeo Stars," which brought together the rodeo community in support of a great cause. From brainstorming creative ideas to receiving custom buckles as tokens of appreciation, this episode captures the essence of teamwork, creativity, and the joy of making a difference through meaningful collaborations.

Join us on the seventh installment of Beyond the Rodeo as host Aubrey O'Quin hears the riveting story of Mia Thomas, a 23-year-old former bull rider from Ohio. Mia opens up about her journey from discovering her love for rodeo to facing the life-altering experience of a severe spinal injury. Mia's resilience and determination have led her to a remarkable recovery, supported by the Western Sports Foundation.

Aubrey and her guest discuss Mia's launch of The Life Brand as well as her latest initiative, Bulls and Bibles, which aims to bring Christian resources to rodeo athletes and attendees. Mia shares heartwarming stories of meaningful interactions, including distributing Bibles to those who've never owned one and praying with individuals seeking spiritual connection. This program not only spreads faith but also blends the rugged spirit of rodeo with messages of hope and redemption.

Looking ahead, Mia outlines her ambitious plans to expand the Bulls and Bibles outreach, reaching collegiate levels and various rodeo events. Mia also emphasizes the importance of mental toughness and the invaluable support provided by Western Sports Foundation athlete clinics, encouraging everyone to utilize these resources for personal growth.

This episode is a testament to the incredible strength and unity within the rodeo community, showcasing how faith, support, and unwavering determination can lead to transformative experiences and a renewed sense of purpose. Tune in for an episode that promises to inspire and uplift.

To learn more about The Life Brand, visit tlthelifebrand.com.

To get involved or support Bulls and Bibles, visit tlthelifebrand.com/pages/bulls-and-bibles.

Follow Mia's journey on social media at instagram.com/mia.thomas19/.