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'Beyond the Smoke: Jon Cappetta's Raw Take on the Industry'

In this episode, we get an insider’s look with Jon Cappetta, VP of Content at High Times, as he shares his journey and insights in the industry. Jon is a seasoned player in the industry, who talks about his experiences, challenges, and the reality of content creation at High Times. 

With a straight-talking style and a wealth of knowledge, Jon keeps it real and provides a unique perspective on navigating the industry, emphasizing the importance of authenticity and hard work. He also takes us on a journey through his travel experiences, highlighting the diverse alternative medicine culture worldwide.

Whether you're in the industry, an enthusiast, or just curious, there's something in this conversation for everyone. 

Sponsors of Episode:

• Hemper
• Owls Oil

Time Stamps:

0:00 - Intro and Welcome

0:15 - Introduction of Jon Cappetta, Vice President of Content at High Times

0:45 - Jon's Role at High Times and Industry Evolution

5:20 - Discussing Favorite Cannabis Strains and Consumption Preferences

10:30 - Insights on Cannabis Legalization and Social Equity

15:40 - The Importance of Authenticity in Cannabis Content Creation

20:55 - Jon's Memorable Experiences and Challenges in the Cannabis Industry

25:10 - Addressing Misconceptions and Stigmas around Cannabis

30:15 - Exploration of Cannabis Cultivation and Strain Selection

35:30 - The Shift in Cannabis Culture and Industry Trends

40:45 - Discussing the Impact of Legalization on Small Farmers

45:20 - Jon's Perspective on Cannabis Education and Responsible Consumption

50:35 - Sharing Personal Cannabis Stories and Experiences

55:45 - The Role of Community and Networking in the Cannabis Industry

1:00:10 - Reflection on Past Achievements and Future Goals

1:05:20 - Discussing Travel Experiences and Cannabis Culture Worldwide

1:10:33 - Closing Remarks and Expressing Gratitude

1:15:52 - Final Thanks and Gift Exchange

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