• Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company

  • Mar 19 2021
  • Length: 29 mins
  • Podcast

Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company By cover art

Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company

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  • Summary

  • Episode #2: Affectionately known as “The tester of all the things” a Content Qween, Bianca Pryor shares how her team has pivoted to conduct insights in the pandemic era. Bianca discusses patterns in how consumers are experiencing media content and drops juicy nuggets that will help insights professionals pivot their methods.

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