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Billion Dollar Baby: the rise and fall of Orbitz
Nov 1 2017
Length: 44 mins
Podcast

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Billion Dollar Baby: the rise and fall of Orbitz

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Summary
The untold inside story of Orbitz -- the weirdest drink of the 1990s, and maybe the single worst beverage launch of all time. Doomed to failure, or way ahead of its time?

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