• BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation
    Jan 31 2024

    IN THIS EPISODE

    Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).

    Here's what you'll get:

    • Why branding guidelines are crucial for entertainers
    • How to develop your own brand guidelines (including a FREE font tip!)
    • Should you invest in a logo? Learn the surprising truth!
    • How to create a brand that resonates with your audience

    Listen now and take your entertainment career to the next level!

    Notes:

    Referenced website "quiz" link:
    https://brandingentertainers.com/yourbrandvoice



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    23 mins
  • BFE EP39 - The Santa Brand: The Colors of Christmas
    Dec 22 2023

    IN THIS EPISODE


    Remember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast!


    Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choosing colors that resonate with you as a performer and help you stand out from the crowd.


    So grab your favorite beverage, settle in, and get ready for a vibrant rebroadcast that's sure to leave you feeling inspired and informed!


    P.S. Don't forget to share your color branding insights and any questions you have.



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    22 mins
  • BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More
    Dec 16 2023

    Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:


    • Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level.


    • Authenticity is King: Ditch the script and embrace your true self – your genuine passion will shine through.


    • Storytelling, Not Selling: Weave captivating narratives that resonate, instead of bombarding your audience with promos.


    • Tips & Tricks for Stage Success: Discover actionable advice to leave your audience wanting more, not running for the exit.


    Ready to ditch the cheesy tactics and deliver live performance branding that is both powerful and genuine? Join me!

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    22 mins
  • BFE EP37: Paper vs Pixels: The Business Card Debate
    Nov 10 2023

    Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!


    To take advantage of the Business Card Package go to:
    https://brandingentertainers.com/bc

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    19 mins
  • BFE EP36: The Future of Branding in the Age of AI
    Oct 31 2023

    Artificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.

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    25 mins
  • BFE EP35: Standing Out For The Right Reasons with Jeff Veley
    Sep 1 2023

    Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations.

    Jeff’s brand stands out because he rarely ever mentions that he is a professional magician when selling his services.

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    46 mins
  • BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience
    Mar 20 2023

    One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience.

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    55 mins
  • BFE EP33: Does Size Matter?
    Feb 15 2023

    In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.

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    7 mins