Die Hauptstadt und ihr Verkehrsunternehmen haben einen neuen Klang – bunt und vielfältig wie Berlin. Aber warum braucht der Öffentliche Nahverkehr überhaupt Sound? Und wie klingt die „Berliner Schnauze“ als Instrument?
In der zweiten Episode von Birds’ View dreht sich alles um das neue Audio Branding der Berliner Verkehrsbetriebe BVG.
Wir diskutieren Hintergründe, Hürden, gestorbene Ideen und alles rund um die Frage: Was kann Sound im Öffentlichen Nahverkehr leisten?

Germany's capital and its public transport system have a new sound - as colorful and diverse as Berlin itself. But why does public transportation need sound at all? And how does the Berlin dialect sound as an instrument?
The second episode of Birds' View is all about BVG's new Audio Branding. Join us as we go into depth on the process, hurdles, and ideas that didn't make the cut. Basically, we explore everything that has to do with the question: What role does sound play in public transport?

In this first episode, we dive into the process of creating the sound for the electric drive system of CUPRA cars. We discuss why it is important to think about the future soundscape of our cities, how to create an emotional driving experience, and what a „wolf in sheep’s skin“ sounds like.