Motown has finally found its groove. The Jackson Five add their bubblegum soul to the company’s more traditional sound. And albums from Motown artists rocket to the top of the Billboard charts. The record label is churning out hit record after hit record. Things at Stax Records ain’t too bad either. They’ve finally figured out how to capture some of that Motown magic, but new rules for creating music are stifling creativity. Stax musicians are pushing back. Over at Motown, songwriters clamor for more credit, creating tension between the hit writers and the check writers. The legacies of both record labels are on the line, and it's hard to know how they’ll hold on. Or, if it’s even possible.

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The Civil Rights Movement is at its peak. Trouble’s brewing in the streets and inside Motown and Stax records. Stax artists watch in disbelief as Los Angeles burns during the Watts’ uprising. Things get worse when soulful singer Otis Redding is dealt a tragic hand by Lady Luck. Meanwhile, Motown is slapped with a lawsuit from Dr. Martin Luther King Jr.'s lawyers and Diana Ross and the Supremes are rebelling against the labels management. If Motown and Stax are going to survive this turbulent time, they’ll have to overcome the internal divisions driving them apart.

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Motown and Stax are on the come up. Acts like Diana Ross and Isaac Hayes are helping redefine what it means to sing with soul, and their sound captures hearts in America and beyond. Even The Beatles want in on the action. The record labels' successes come with their own set of pitfalls. Money’s tight and artists and musicians are pushing back against low pay. Their chart topping hits aren’t translating into cold hard cash. Something’s gotta give.

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