• ‘Black Widow’ opening weekend: Successful as it seemed?

  • Jul 16 2021
  • Length: 6 mins
  • Podcast

‘Black Widow’ opening weekend: Successful as it seemed? By cover art

‘Black Widow’ opening weekend: Successful as it seemed?

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  • Summary

  • Marvel Studios’ superhero spy thriller “Black Widow” opened last weekend to the tune of $215 million in global revenue. Those earnings come partly due to the film’s dual release in theaters and on Disney+ the same day. While the release initially appears to be a success, a closer look at variables like box office dropoff, multi-person viewing at home, and the pandemic amounted to a muddled narrative. It’s unclear what long-term effects this dual-release model has on the film industry.

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