• Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose

  • Jun 27 2024
  • Length: 34 mins
  • Podcast

Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose  By  cover art

Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose

  • Summary

  • Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years.

    With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide.

    Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing.

    Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.

    In This Conversation We Discuss:

    • [00:44] Intro
    • [02:01] Recounting early success with first innovation
    • [02:33] The power of the internet through experimentation
    • [03:25] Helping retail Ecommerce brands grow predictably
    • [04:58] Making search work with mathematical precision
    • [06:33] Meeting key players in ecommerce success
    • [07:45] Building strong client partnerships
    • [08:23] Recalling Google's milestone with Google Shopping
    • [09:35] Envisioning the future with generative AI
    • [11:24] Strategizing amid changing data landscapes
    • [12:33] Adapting to the new era of restricted data sharing
    • [13:13] Strategizing with limited data access
    • [14:25] Walled gardens for integrated social commerce
    • [15:49] The era of retail media networks
    • [17:14] Exploring AI's role in future data access
    • [18:11] Preparing for diminished data availability
    • [18:57] Mastering rapid adaptive experimentation
    • [20:15] Leveraging AI for predictive customer insights
    • [21:22] Democratizing SEO and SEM with free tools
    • [23:06] Supporting SMBs with innovative solutions
    • [24:50] Discovering who links to your site
    • [25:35] Humbling moments: OpenAI's impact on tech giants
    • [27:03] The impact of disruptive innovation
    • [28:19] ChatGPT's impact on business strategies
    • [29:49] Crafting effective prompts for ChatGPT
    • [30:34] Leveraging AI skills for competitive advantage
    • [31:31] Navigating the age of abundance with AI

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Ecommerce digital marketing agency in Princeton, New Jersey netelixir.com/
    • Follow Udayan Bose linkedin.com/in/netelixirudayanbose/

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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