• The Power of Indie Bookstores: How to Collaborate and Get on Shelves
    Aug 30 2024

    In this episode, we shine a spotlight on the often-overlooked world of indie bookstores. These hidden gems are more than just places to buy books—they're vibrant communities that can play a crucial role in your book's success. We'll explore why indie bookstores matter, how to build relationships with them, and actionable steps to get your book onto their shelves. From understanding their unique culture to crafting a pitch that resonates, you'll walk away with a wealth of tips and creative strategies to connect with your local indie store. Tune in and discover the untapped potential of this important market!

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    Buy Penny's new book, The Amazon Author Formula now!

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    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    19 mins
  • Top Book Marketing Strategies Every Author Should Embrace
    Aug 23 2024

    Join us in this exciting episode as we bring one of our most popular blog posts to life! We're unpacking the best book marketing strategies that every author should have in their toolkit. Whether you're looking to spark new ideas or re-evaluate your current approach, we've got you covered. We talk about the tactics that work, expose those that don't, and offer a fresh perspective to help you market your book more effectively.

    Tune in and discover creative strategies that might just change the way you think about promoting your work!

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    38 mins
  • Crafting the Perfect Reader Profile: Know Your Audience, Boost Your Success
    Aug 16 2024

    In this episode we delve into the power of a well-crafted reader profile. Understanding who you’re writing for can transform your marketing strategy and elevate your writing to the next level. We'll explore the essential elements that make up a comprehensive reader profile—demographics, interests, reading habits, and more. Plus, you'll learn actionable steps to leverage this information you compile to connect with your audience, tailor your content, and maximize your book's impact on the market.

    Whether you're a seasoned author or just starting out, this episode is packed with insights to help you truly know your readers and write for them with purpose. Tune in to unlock the secrets of effective audience profiling!

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    31 mins
  • Vetting Publishers: The Critical Marketing Questions to Ask
    Aug 9 2024

    We're often asked, "How can I find the best publisher for my book?" And we've done publisher episodes before, but now we're focused on critical marketing questions to ask before making your decision.

    Publishers are appealing to some authors because they promise to ease a lot of the production work, but more often than not the marketing piece is overlooked. Don't find yourself trapped with a book that can't take off!

    Whether you're a first-time author or looking to switch publishers, this episode offers valuable insights to ensure you choose the best path for your success.

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    29 mins
  • How to Get Accepted to the Goodreads Author Program
    Aug 2 2024

    Today we're exploring the confounding new security features around Goodreads author profiles that have left many authors frustrated and puzzled.

    Join us as we discuss practical workarounds and provide step-by-step guidance on how to easily claim and manage your Goodreads author profile despite the new security hurdles and how your Amazon Author Central account plays a critical role.

    Love it or hate it, Goodreads is a crucial element to marketing and branding in today's market, where 11k new books are releasing every single day. If you don't step up, you'll get looked over.

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    15 mins
  • Debut Authors Success: Separating Fact from Fiction
    Jul 26 2024

    Despite all the information that's out there, it never fails to surprise us how many folks get it absolutely wrong when it comes to what it takes to succeed, and what are outdated guidelines, ideas, and mindsets.

    In this episode we comb through a recent article from Esquire magazine that sheds light on the struggles debut authors face in today's literary world.

    Tune in to gain a deeper understanding of the industry's landscape and equip yourself with knowledge that could make all the difference in your author journey.

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    30 mins
  • Myths, Truths and Realities of the Amazon Bestseller Flag
    Jul 19 2024

    In this episode of we take a serious look at the Amazon Bestseller flag and unravel the myths behind this iconic orange banner.

    Many authors dream of that coveted orange "bestseller" banner gracing their book covers, but how do you actually get it? And more importantly, is it always a guaranteed indicator of success?

    Join us as we delve into the truths and misconceptions surrounding the Amazon bestseller status. We'll discuss the criteria, the challenges, and the realities of achieving this elusive flag. We'll also reveal why you should be wary of anyone promising a guaranteed bestseller title.

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    19 mins
  • RWA Files for Bankruptcy: What This Means for Authors
    Jul 12 2024

    A few weeks ago you may have heard about Romance Writers of America (RWA) filing for bankruptcy - they aren't going away, per se, just reorganizing. And you may have thought this doesn't matter to you - but it does.

    This single development that holds significant implications for the entire writing community, so we're talking about the vital role organizations like RWA play in the literary world, from advocacy and support to networking and learning opportunities.

    Send us your feedback!

    Buy Penny's new book, The Amazon Author Formula now!

    FREE BONUS

    If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

    Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

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    9 mins