Episodes

  • TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th

    TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th
    May 3 2024
    It's This Week in Bourbon for May 4th 2024. Beam Suntory is now Suntory Global Spirits, Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball, and Whiskeyland Season 1 premiers on May 14th.Show Notes: Beam Suntory is now Suntory Global Spirits Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball Bulleit launches Don't Trash Glass Elijah Craig's Official Bourbon Cocktail of the 2024 PGA Championship at Valhalla, The Elijah Craig Mulligan Whiskeyland Season 1 premiers on May 14th @suntoryglobalspirits @bluenotebourbon @majorleaguepb @bulleit @elijahcraig @pgatour @whiskeylandtv Support this podcast on Patreon
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    28 mins
  • 460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93

    460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93
    May 2 2024
    It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey. What value is there in reviving old labels? NDPs or small craft producers taking something from a family lineage NDP or craft just to have a story azerac doing the Pre-Pro bottle labels Big names like Beam now doing 16yr OGD Support this podcast on Patreon
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    1 hr and 2 mins
  • Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review

    Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review
    Apr 30 2024
    On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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    5 mins
  • TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye

    TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye
    Apr 26 2024
    It's This Week in Bourbon for April 26th 2024. Master Distiller Alex Castle will be leaving Old Dominick, the bourbon spirits market size to rise up to US$12 billion by 2030, The WoodWork Collective and David Jennings announce Raconteur Rye.Show Notes: Master Distiller Alex Castle will be leaving Old Dominick Give 270 has a new giveaway Three Chord Bourbon x Allman Brothers Band Shelter Distilling expands to Montrose, Colorado ourbon Spirits Market Size to Rise up to US$12 Billion by 2030 A ransomware attack on a Swedish logistics company London Marathon runner tasted a different glass of wine each mile of the race. Garrison Brothers Lady Bird J. Mattingly 1845 Distillery Combat Infantry Badge (CIB) Bourbon Bulleit 12-Year-Old Rye Whiskey Derby City Gaming and Hotel “Thoroughbred Collection” New Riff Silver Grove Bourbon and Silver Grove Rye Basil Hayden Subtle Smoke LuxRow Blood Oath Pact 10 Chattanooga Whiskey Founder’s 12th Anniversary Blend Two Souls Spirits Spring 2024 release The WoodWork Collective and David Jennings Raconteur Rye @olddominick @give270 @threechordbourbon @shelterdistilling @garrisonbros @jmattingly1845 @bulleit @newriff @basilhayden @luxrowdistillers @chattwhiskey @rarebird101 Support this podcast on Patreon
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    54 mins
  • 459 - Are You A Whiskey Company or a Marketing Company?

    459 - Are You A Whiskey Company or a Marketing Company?
    Apr 25 2024
    This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and their role in bourbon resurgence. Where do you spend your first initial investment? Does the liquid even matter? Does having special distillation, heirloom grains, or anything else really matter? Can a big distiller be considered a marketing company? When a big distiller creates the same label with different colors and proofs, is that about the whiskey? How do you transition from being a marketing company to a whiskey company? Does it matter if you're getting it from one source like everyone else? Do you need to cater to the neophytes or the mass consumer market? If Fred Minnick starts a brand would you put your money in marketing or the whiskey? Can you be a whiskey company if you are using MGP? Is a lack of marketing considered marketing? Support this podcast on Patreon
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    1 hr and 9 mins
  • Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review

    Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review
    Apr 23 2024
    On this Whiskey Quickie by Bourbon Pursuit, we review High N' Wicked Kentucky Straight Rye Whiskey. This 5 year old whiskey is 98.2 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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    5 mins
  • TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate

    TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate
    Apr 19 2024
    It's This Week in Bourbon for April 19th 2024. Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration, Bourbon Women announces the 2024 SIP Scholarship Program, and Keeneland Race Course and Maker’s Mark launch Greats of the Gate.Show Notes: Woodford Reserve Distillery has unfairly influenced a 2022 unionization vote Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration Bargo 459 joins The Kentucky Distillers’ Association Bourbon Women is pleased to announce the 2024 SIP Scholarship Program Hard Truth Distilling Co. to break ground on its third rackhouse Old Line Spirits 51 Rye Whiskey Keeneland Race Course and Maker’s Mark launch Greats of the Gate @woodfordreserve @makersmark @chefedwardlee @messer_meister @bourbonwomen @hardtruthspirits @oldlinespirits @keeneland Support this podcast on Patreon
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    34 mins
  • 458 - Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek

    458 - Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek
    Apr 18 2024
    Whenever you get into a hobby that involved enthusiasts and collecting, there are trends that begin to appear. Allocations, raffles, lotteries, fakes, these are things that become common. One of those hobbies that has quite a few parallels is sneakers. Matt Kusek is a certified whiskey enthusiasts as a write for Malt Review but he's also the host of the Swoosh Life podcast that focuses on sneaker heads. He joins the show to give us an insight into how the shoe game and bourbon have so many similarities that, in Matt's words, sneakers are 20 years ahead of bourbon. We dive into the types of collectors, brands, sales, allocation, and so much more. If sneakers are really 20 years ahead of bourbon, who knows what the next few years has in store for us. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Buffalo Trace expansion. What's the similarity between Jordan's and bourbon releases? Are there raffles, lotteries, or hunts for sneakers? Who is the distributor and how do they own the retail store? If Nike is number one, who would they be compared to and who's the next biggest? Mom and pop stores vs chains and how are they getting pushed out of the market? What about saving and storing vs wearing or drinking? Is it Jordan and then everyone else? What is the Heaven Hill or Weller of sneakers? Are there people that only collect one type of shoe? Bourbon hits all walks of life or does the sneaker enthusiasts hit all walks of life? Are there sneakers that don't need marketing? Do you look differently at people who are rookies and buy stuff just because they want every color? Are there any value brands that hold up over time? Are there some LTOs that flop? Are replicas or fakes a big problem? Has the market gone down because everything became a limited edition? Was Blue Run able to sneakerize the industry in your opinion? @mattkusek Support this podcast on Patreon
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    1 hr and 14 mins